User & Account ProfilesUpdated 13/02/2018


Learn how to view and use the features with Hull’s unified customer profiles for Users (people) and Accounts (companies).


Profiles display the entire customer journey that has been captured by Hull. There are two types of profiles

Managing User Profiles

User Profiles can see exactly how each individual person has interacted with your brand and what data is known about them. There is one Profile per User in Hull.

Accessing User Profiles

You can access any User Profile through the Users tab on the top navigation in your Hull Dashboard.

When you're on the Users tab, you can click on any User profile in the Users list or search for their name, email or external_id in the top right search bar.

Hull User Profiles User Search

User Profiles Overview

The Profiles page has two columns. On the left hand side are all Attributes, and in the right hand side is a timeline of User Events (including all events to that person from data processing).

Hull Profiles Overview

Viewing User or Account Attributes on the User profile

On a User Profile (i.e. about a person) you can display their User Attributes (specific to the User) or Account Attributes (from their linked Account).

Click the User / Account lists at the top of the left hand Attributes column to toggle between.

Viewing Users Attributes on User Profiles

Attributes are grouped together on the User Profile. In order from the top, they display:

  • Reserved Attributes (including email, domain, IDs and segments)
  • First, latest, and signup session
  • Grouped Attributes from connectors and groups from computed Attributes. These are organized alphabetically by group name/
  • Ungrouped attributes for computed Attributes.

You can see how any Attribute has been created or updated by clicking on its right hand button. This will display the Attribute changed event, showing the source and change log for that particular update.

Hull User Profiles Attribute Changed

View User Events on User Profiles

Events are displayed on a timeline on the right hand side of each Profile.

Each event can be clicked on to view its Event Properties and Context.

Event Properties describe an Event (such the name, email, and form fields in a Form submitted event).

Context describes data that Hull enriches each event with, including days since signup, the URL, and the session ID.

Hull Profiles Event

Note: Manage how groups of Users are processed and sync using User Segments. You can access and manage the User Segmentation Tool via the Users tab in the dashboard.

You can access options to manage a User from their Profile menu.

Send a single User to any connector

You can send individual Users to any Connector through their Profile (instead of creating Segments to include them, and then syncing entire Segments).

On the profile, click the Send to button to open the dropdown and select the connector you want to sync the User to. Click the confirmation dialog to confirm.

user-profile-send-to

Note: You can sync groups of Users to tools by creating User Segments and whitelisting Segments to sync in your Connector settings

Download a User

You can download single Users from the profile.

Click the Download User button. This will fetch a zipped JSON file containing the entire User profile, including all indexed User Attributes and User Events.

Delete a User

At the bottom of the same menu, you can select Delete User. You will be asked to confirm deletion.

Once you click Delete, the User will be deleted from your Hull Organization and database.

Warning: Deleted Users cannot be recovered

Note: A new User with matching identifiers (such as email) will be recreated if it exists in another tool being fetched into Hull. You will need to delete profiles in your source tools too.

Managing Account Profiles

Account Profiles show everything about a company and their linked Users. There is one Account profile per Account in each Hull Organization.

Accessing Account Profiles

You can access any Account Profile through the Accounts tab on the top navigation in your Hull Dashboard

When you're on the Accounts tab, you can click on any Account profile in the Accounts list or through searching for their name, domain or external_id in the top right search bar.

account-profile-search

Viewing Account Attributes on Account Profiles

Attributes are grouped together on the Account Profile. In order from the top, they display:

  • Reserved Attributes (including domain, IDs and segments)
  • Grouped Attributes from connectors and groups from computed Attributes. These are organized alphabetically by group name/
  • Ungrouped attributes for computed Attributes.

Viewing linked Users on Account Profiles

You can view a list of all linked Users on the right hand column. You can click through to their User Profiles.

This includes anonymous Users with a matching domain if you have that enabled in your Organisation settings.