Why is Hull being End of Lifed?

We believe in a world where communicating with a business feels as natural as communicating with a friend, and where unified experiences are key for consumer-to-business communications. That's why we want to bring the value of Hull to the MessageBird platform and our customers. To deliver this vision, we decided to say goodbye to the Hull platform and will shut it down on 31 December 2022, so that we can invest our time and energy into building the communications platform of the future.

What does End of Life mean?

We will be switching off access to Hull at 09:00 ET on 31 December 2022. This means that you will not be able to access Hull or any data from that moment onwards. Hull’s infrastructure will be completely decommissioned thereafter.

What will happen to my data?

You can access your data on Hull until 09:00 ET on 31 December 2022, after which your data will no longer be accessible. All your data will be deleted from the Hull platform when it is completely decommissioned thereafter.

When is the last day on which I can access Hull.

Hull will be accessible to you until 09:00 ET on 31 December 2022.

Will I still continue to receive support from now till the end of life date?

Our priority and commitment during this period is to make sure that Hull is as reliable, stable, up to date and secure as it has always been for you. So we will roll out bug fixes and patches as necessary to ensure that your business can continue to run.

And, we will not be rolling out any new features. This means that you should take extra care when evolving your data flows because we will be unable to debug bespoke, customer-specific data flow issues with you as we have till now.

You can still continue to reach out to support@hull.io until 09:00 ET on 31 December 2022.

There’s an issue with my dataflow, will you have resources to help fix it?

We will continue to support the Hull platform until 09:00 ET on 31 December 2022.

Our priority and commitment during this period is to make sure that Hull is as reliable, stable, up to date and secure as it has always been for you. So we will roll out bug fixes and patches as necessary to ensure that your business can continue to run.

But this means that you should take extra care when evolving your data flows because we will be unable to debug bespoke, customer-specific data flow issues with you as we have till now.

Please reach out to support@hull.io if you have any questions or support issues.

Can I have more time to transition my Hull dataflows?

We understand that Hull dataflows can be complex and can take time to migrate. That is why we are giving our customers until 31 December 2022 to plan and schedule their migrations.

Please reach out to support@hull.io if you have any questions about your migration.

Will Hull be able to help us with our transition?

Although we will be committing our time and energy to building the communications platform of the future, we will continue to provide support to our customers until 31 December 2022. We will also provide transition documentation that will enable you to plan and complete your transition in time. We will not however be able to provide more in-depth migration support.

I recently renewed my contract. Will Hull and MessageBird maintain my contract?

Yes. We will honor the terms and conditions of your existing agreement.

Will I be able to renew my contract for another year?

The end of life date for Hull is 31 December 2022. This provides a contract renewal window between now and 31 December 2021 so that you can plan and schedule your transition from Hull to another vendor. No further contract renewals can be entered into thereafter.

Can I renew my contract beyond 31 December 2022?

We will not renew contracts where the term date exceeds 31 December 2022.

Are you working on a Messagebird product that could be used to replace my Hull implementation?

We believe in a world where communicating with a business feels as natural as communicating with a friend, and where unified experiences are key for consumer-to-business communications. So we will be primarily investing our time and energy into building the communications platform of the future: We believe rich and deep Customer Data Management is a core competency of the best products of our era and the next, as it allows richer, more accurate context at every touchpoint, enabling deeply personalized experiences at scale. This is why we will be focusing on leading the way with MessageBird’s offering.

Who do I contact if I have more questions?

Please reach out to support@hull.io if you have any questions and will be happy to help you.