Customer data mapping

Map, filter & sync data about all your leads & customers between all your tools using Hull's customer data platform

First, connect to all your sources of customer data

Data about your leads, customers & accounts is spread across many data sources. Before combining data, you need to capture all the customer data from your tools, tracking & databases.

Hull can connect to all your tools, tracking & databases with a variety of integration methods to create a unified customer profile.

Explore Hull Profiles

Best practice: Apply fallback strategies to prioritize data sources

With many data sources coming in, you’ll often find you have competing sources for the same data. For instance, Company Name could come from:

  • Form submission
  • Data enrichment
  • CRM (via sales rep)
  • Payment subscription

It doesn’t make sense to map all of these across all your tools. Instead, you need to method to prioritize the data source for each type of data for each person & company, then sync your unified data (the most complete & up-to-date version) to your end tools.

Hull can apply fallback strategies in any way using Processor - the real-time editing environment for your customer data.

Explore Hull Processor

Map, filter & sync customer data to all your tools

Use integrations to control exactly what data is synced from Hull to all your tools.

  • Whitelist segments of Users & Accounts
  • Map attributes in Hull to your 3rd party tools
  • Whitelist User Events to sync
Explore Hull's integrations

Our most popular integration categories

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Database integration

Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform. See how to integrate your databases with Hull.

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Orchestrate all your tools, teams & data with Hull

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform