Hull will ingest data and matchup email
and domain
with the existing profiles in Hull, or create new profiles.
Hull will also include the IDs from your different services, so you can combine duplicate profiles from other sources.
Hull automatically identifies matching profiles, and merges their profiles together. Hull looks up existing profiles and merges duplicate profiles from different tools together around the same identifier.
With unified profiles, you only have one version of each person to sync across all your tools - no duplicate contacts or duplicate accounts being synced out.
Hull can ingest data about people without an email
address as "anonymous" Users.
Sync to enrichment services to reveal the company domain
they're from, and combine with later known email
data on conversion to build a complete profile of each person and company.
If you have identifiers from another data source (like your backend database) which has a higher priority, you can import that and set it as an external_id
. This takes priority over email
and domain
claims.
Teams use Hull's external_id
to import complex identity graphs, like users having multiple bank accounts.
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Unified customer profiles to capture & show everything about each person & company.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.
Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.