Identity Resolution

Automatically combine data about the same person or company from multiple different data sources.

How identity resolution works in Hull

Hull will ingest data and matchup email and domain with the existing profiles in Hull, or create new profiles.

Hull will also include the IDs from your different services, so you can combine duplicate profiles from other sources.

Merge duplicate contact and company profiles

Hull automatically identifies matching profiles, and merges their profiles together. Hull looks up existing profiles and merges duplicate profiles from different tools together around the same identifier.

With unified profiles, you only have one version of each person to sync across all your tools - no duplicate contacts or duplicate accounts.

Track website visitor's history too

Hull can ingest data about people without an email address as "anonymous" Users.

Sync to enrichment services to reveal the company domain they're from, and combine with later known email data on conversion to build a complete profile of each person and company.

Bring your own identity graph

If you have identifiers from another data source (like your backend database) which has a higher priority, you can import that and set it as an external_id. This takes priority over email and domain claims.

Teams use Hull's external_id to import complex identity graphs, like users having multiple bank accounts.

Read the Identity Resolution docs

Orchestrate all your tools, teams & data with Hull

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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