Hull will ingest data and matchup
domain with the existing profiles in Hull, or create new profiles.
Hull will also include the IDs from your different services, so you can combine duplicate profiles from other sources.
Hull automatically identifies matching profiles, and merges their profiles together. Hull looks up existing profiles and merges duplicate profiles from different tools together around the same identifier.
With unified profiles, you only have one version of each person to sync across all your tools - no duplicate contacts or duplicate accounts.
Hull can ingest data about people without an
Sync to enrichment services to reveal the company
domain they're from, and combine with later known
If you have identifiers from another data source (like your backend database) which has a higher priority, you can import that and set it as an
external_id. This takes priority over
Teams use Hull's
external_id to import complex identity graphs, like users having multiple bank accounts.
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Unified customer profiles to capture & show everything about each person & company.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.