Hull's Identity Resolution algorithms matches up data about the same person and the same company with identifiers from multiple different tools and databases into a single, unified profile.
Hull treats all data in isolation. Merging is deterministic, secure, and configurable.
Hull shows the complete set of attributes from every tool and database in one profile.
Hull groups attributes and their values by the tool they came from, so you can easily see which tool is presenting which data points.
Send an unlimited number of User and Account attributes to your User Profiles in Hull. No need to define schemas either - Hull identifies and formats the data as you send it.
Your User Timeline in Hull shows all of your customer behavior and interactions, all in one place.
Bring events like
Email opened, and
Form submitted from all your disparate tools into your single customer view.
Hull captures event properties and any context that can be detected about that action. There is no limit to the volume and type of event properties we track.
Hull automatically records and timestamps attribute and segment changes, assigning "before" and "after" values so you never lose that data.
Hull updates and recomputes the entire customer profile every time new data comes in. Hull Profiles are never out of date.
Every User and Account profile has a complete audit log of all data incoming and outgoing data that made up their profile.
Search through any User or Account's entire collection of attributes and events with ease.
Use any combination of your customer data to build segments that update in real-time.
Use integrations to map fields between Hull and your tools, and set them to sync automatically in real-time.