The most popular Segment alternative for B2B SaaS

100% of teams who tried both chose Hull

Segment Destination Hull

Create a unified customer profile from your data in Segment

Hull vs Segment in simple terms

Segment is a tracking and ETL tool

Track data once with Segment, then send it anywhere. Save time tracking web & product analytics, and make it simple to populate your data warehouse.

Customer data platforms unify data across tools to create a holistic and chronological record of your customer’s attributes and interactions with your company. From there, you can build logic to segment, cleanse, transform, and sync the data out so that tools and teams stay aligned, and marketing and sales efforts are optimized.

The main value propositions that customer data platforms offer are two-fold: efficiency and conversion optimization.

Segment is not a "single source of truth"

To integrate your tools, you need a single source of truth to be the main source of data for all your other tools.

With Segment, there is no database in the app. The “source of truth” is Redshift (or your other data warehouse) connected from Segment.

But Redshift can’t sync to your tools in real-time — you can’t “react” to your leads & customers, and your sales & marketing team can’t work with the most up-to-date data.

Hull is a complete, real-time customer data platform for B2B.

Hull ingests data from all your sources. Segment can’t.

Segment is limited to libraries & some tools

Segment can track data from its tracking libraries (like analytics.js) and a limited range of connectors that can act as Segment Sources (tools that can send data - see their Catalog, then uncheck "Destinations").

Segment Sources are designed to send data into a data warehouse like Redshift in bulk. You cannot send data from Redshift to your tools with Segment.

There is no way to send data between tools with Segment alone.

Unlimited data collection with Hull

Hull’s integrations are two-way, so you can sync data between tools in our integrations library or your own built & hosted connectors.

You can also ingest data from:

Complete identity resolution for people & companies

Segment is not a database - it does not have identity resolution. It is the job of your Destination tools to match up data, de-duplicate profiles, and associate people with companies from Identify and Group calls. This can result in different behaviours between tools.

Hull captures all data and unifies them into person-level and company-level Profiles - Users and Accounts. Hull also associates Users with Accounts for B2B teams. The same relationships are then synced across across all your tools.

Read our documentation on identity resolution

Hull shows your complete single customer view. Segment can’t.

Segment is a set of data pipes, not a database. You can’t “go into” a Segment profile. You can only observe individual requests in the logs - fragments of your customer data.

Since Hull is a database with all your sources of customer data and has identity resolution, Hull can display a unified customer profile — everything about each person and company you’ve ever interacted with, and everything they’ve ever done.

Explore Profiles on Hull

Hull transforms and recomputes data in real-time. Segment can’t.

Often, the data in one tool doesn’t “fit” in another, like website sessions or product usage data in Salesforce. You need a method to transform data between tools.

Segment is a system of pipes. Data is standardized by Segment API calls, but you cannot transform, cleanse, reformat, or “change” data in any way.

Hull has Processor — the real-time editing environment for your customer data. It is the most installed connector on Hull. With all your data unified into Profiles, you can run any computation in plain JavaScript and write the result back into Profiles to sync across any tool.

Explore Hull Processor

Hull can build segments. Segment can't.

Since Segment is not a database, it cannot store or query data. You can only send data to your end tools and use create & maintain your segments there.

With Hull, you can build segments from any combination of your customer data in Hull. Use Hull's segmentation tool to query all your customer data instantly, filter data flows & control lists, audiences, segments & views in your end tools

Explore Hull's segmentation tool

Hull can map fields & filter data flows. Segment can’t.

Segment sends the entire payload in every call to each Segment Destination tool. There is no filtering of data or mapping to existing data.

With Hull, each integration has mapping of segments, attributes, and events so you can control who and what about them is synced. You can also map to existing data in your end tools, and set overwrite rules.

Explore Hull's integrations

Hull can filter, map & control how data syncs to CRMs. Segment can't.

Two-way HubSpot integration

Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the HubSpot integration.

Two-way Salesforce integration

Map, filter & sync Leads, Contacts & Accounts in Salesforce with User & Account Profiles & Segments in Hull via the Salesforce integration.

Two-way integration

Map, filter & sync Leads & Contacts in with User & Account Profiles & Segments in Hull via the integration.

Hull is radically cheaper than Segment

Segment's pricing starts free but is priced based on "monthly tracked users" (website visitors, leads, customers - any person). For any team with traffic, this usually becomes a discussion of an annual sales contract.

No scaling team we’ve seen stays on Segment free plans, particularly since their recent price hikes. With Segment, we see teams consistently stuck:

  • Paying for additional integration & database tools to unify, transform & map data
  • Paying for additional storage & API calls with Salesforce (and others)
  • Paying for additional contacts with HubSpot, Intercom and others (since Segment has no controls)
  • Paying for Segment’s add-on products to add basic functionality

Hull gives one complete customer data platform with predictable infrastructure costs & real control over data flows into your end tools.

Learn more about Hull's pricing

Data-driven SaaS teams migrating data operations from Segment to Hull

Hull's customer data platform gives your data teams a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Thomas Plaindoux

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.
See Hull's customer stories

Here's how SaaS teams are using Hull to grow faster

Curious about Hull vs. Personas?

Segment recently launched a lightweight CDP with profiles, traits builder & audience builder product called Personas.

It is a paid add-on for existing Segment customers, in addition to your main Segment subscription plan.

Try Segment with Hull instead of Segment Personas for best-in-class customer data infrastructure, or compare Hull vs Personas.

Compare Hull vs Personas

Side-by-side summary: Hull vs Segment

In summary, here's how Hull and Segment compare for the ten most important jobs-to-be-done for real-time customer data integration. (Learn more about how to manage customer data in The Complete Guide to Customer Data)

Job-to-be-done Hull Segment
Data ingestion From all your tools, tracking & databases Limited to analytics.js, some tools &
Data type detection Data types are detected & cast
Identity resolution Unified data around Users and Accounts None. Identify and Group calls forwarded straight on.
Single customer view View unified customer profiles for each User & Account. No database, so cannot view.
Change detection Detect changes based on new vs. existing data No database, so cannot compare data.
Data transformation Use Processor to transform data in any way. Data is forwarded to Destination as is.
Mapping & filtering Map segments, attributes & events to filter data flows Data is forwarded to Destination as is.
Publishing notifications Silent updates ignored. Similar updates batched All data is forwarded to Destination as is
Automated retries Hull integrations will automatically retry
Logging All incoming & outgoing data is logged

Explore Hull's Data Lifecycle Documentation