One customer segmentation tool to power them all

Build real-time segments with all your customer data, then sync across all your tools in real-time

No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.


Lead qualification

Define your precise criteria for qualified leads, then sync only those leads to your CRM for sales.

Email lists

Create and update your newsletters, campaigns, and email targeting centrally in Hull.

Ad audiences

Control who see's what ad, refresh your audiences in real-time, and direct your ad spend with precision segmentation.

Marketing automation

Control, update and personalize your drip nurture campaigns and workflows based on engagement behavior.

Live chat

Trigger personalized live chat to only targeted audiences of visitors, leads, or customers.

Web personalization

Update web content and content suggestions in real-time to match a live visitor

Data enrichment

Control your 3rd party data enrichment flows by limiting it to a specific group of leads, customers and accounts.

Tool migration

Transplant your existing, winning segments from one tool to another tool.

Build precise segments easily

Hull segmentation let's you build any segment you can imagine, so you don't have to build or buy workarounds in your other tools.

Use unlimited combinations of:

  • User traits and attributes
  • Events
  • Event property filters
  • Event property time filters
  • And/or filters
  • Groups of filters
  • Tags of values
  • Entered/left segment events
  • Attribute changed events

Build segments across all your tools and data.

Save common queries

Query your entire Hull database with the segmentation engine, and save your favourite segments.

Filter your data flows

Use segments to control which Users and Accounts are synced to which tools.

Update all your tools

Use Hull Segments to update audiences, lists, and segments across all your sales & marketing tools in real-time.

Combine any type of data to build any segment

Hull Segments can be as complex as you need, so you don't have to build or buy workarounds in your end tools. Learn more about Hull's segmentation capabilities in our documentation.

Combine data from different tools

Build segments with data from any source that's in your Hull Profiles and database.

Lookup values to filter

Hull looks up known values in your database for each type of data, so you don't have to guess.

Combine User & Account Data

Build Users Segments from any associated User or Account attributes, or User Events.

Use computed data from Processor

You can create new attributes and events using Hull Processor, and use that to build segments.

User events & event properties

Use real-time and past events to build segments, including all their event properties & detected context.

Unlimited AND / OR logic

Groups let you control and/or rules in your segments. You can any combination of groups, and groups within groups.

Refresh segments across all your tools in real-time

Hull keeps all your saved segments up-to-date automatically in real-time across all your saved tools through Integrations.

Explore Hull integrations

Learn more about Hull's Customer Data Platform