One customer segmentation tool to power them all

Build real-time segments with all your customer data, then sync across all your tools in real-time

Build precise segments

Hull segmentation let's you build any segment you can imagine, so you don't have to build or buy workarounds in your other tools. Use unlimited combinations of:

  • User traits and attributes
  • Events
  • Event property filters
  • Event property time filters
  • And/or filters
  • Groups of filters
  • Tags of values
  • Entered/left segment events
  • Attribute changed events

Build segments across all your tools and data.

Combine any type of data to build any segment

Hull Segments can be as complex as you need, so you don't have to build or buy workarounds in your end tools. Learn more about Hull's segmentation capabilities in our documentation.

Preview segments as-you-type

No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.


Refresh segments across all your tools in real-time

Hull keeps all your saved segments up-to-date automatically in real-time across all your saved tools through Integrations.

Explore Hull integrations

Lead qualification

Define your precise criteria for qualified leads, then sync only those leads to your CRM for sales.

Email lists

Create and update your newsletters, campaigns, and email targeting centrally in Hull.

Ad audiences

Control who see's what ad, refresh your audiences in real-time, and direct your ad spend with precision segmentation.

Marketing automation

Control, update and personalize your drip nurture campaigns and workflows based on engagement behavior.

Live chat

Trigger personalized live chat to only targeted audiences of visitors, leads, or customers.

Web personalization

Update web content and content suggestions in real-time to match a live visitor

Data enrichment

Control your 3rd party data enrichment flows by limiting it to a specific group of leads, customers and accounts.

Tool migration

Transplant your existing, winning segments from one tool to another tool.

Learn more about Hull's Customer Data Platform

Break & sync your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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