Hull segmentation let's you build any segment you can imagine, so you don't have to build or buy workarounds in your other tools.
Use unlimited combinations of:
Query your entire Hull database with the segmentation engine, and save your favourite segments.
Use segments to control which Users and Accounts are synced to which tools.
Use Hull Segments to update audiences, lists, and segments across all your sales & marketing tools in real-time.
Hull Segments can be as complex as you need, so you don't have to build or buy workarounds in your end tools. Learn more about Hull's segmentation capabilities in our documentation.
Build segments with data from any source that's in your Hull Profiles and database.
Hull looks up known values in your database for each type of data, so you don't have to guess.
Build Users Segments from any associated User or Account attributes, or User Events.
You can create new attributes and events using Hull Processor, and use that to build segments.
Use real-time and past events to build segments, including all their event properties & detected context.
Groups let you control and/or rules in your segments. You can any combination of groups, and groups within groups.
No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.
Hull keeps all your saved segments up-to-date automatically in real-time across all your saved tools through Integrations.
Define your precise criteria for qualified leads, then sync only those leads to your CRM for sales.
Create and update your newsletters, campaigns, and email targeting centrally in Hull.
Control who see's what ad, refresh your audiences in real-time, and direct your ad spend with precision segmentation.
Control, update and personalize your drip nurture campaigns and workflows based on engagement behavior.
Trigger personalized live chat to only targeted audiences of visitors, leads, or customers.
Update web content and content suggestions in real-time to match a live visitor
Control your 3rd party data enrichment flows by limiting it to a specific group of leads, customers and accounts.
Transplant your existing, winning segments from one tool to another tool.