Hull segmentation let's you build any segment you can imagine from one beautiful interface. Use limitless combinations of:
Hull's unified customer profiles and databse give you the complete choice to build any segment you can imagine.
Search and pick any data in Hull from Profiles to create precise segments. There's no limit to the complexity or type of data you can use.
No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.
Once you’ve saved your segment, Hull works in the background to keep each segment up-to-date, then sync to the tools you’ve specified. Precision segments in all your tools in real-time.
Use segments to control the steps in your customer journey, personalize the path each of each person and account, and control your data flows in every tool.
Define your precise criteria for qualified leads, then sync only those leads to your CRM for sales.
Create and update your newsletters, campaigns, and email targeting centrally in Hull.
Control who see's what ad, refresh your audiences in real-time, and direct your ad spend with precision segmentation.
Control, update and personalize your drip nurture campaigns and workflows based on engagement behavior.
Trigger personalized live chat to only targeted audiences of visitors, leads, or customers.
Update web content and content suggestions in real-time to match a live visitor
Control your 3rd party data enrichment flows by limiting it to a specific group of leads, customers and accounts.
Transplant your existing, winning segments from one tool to another tool.
Email lists = ad audiences = qualified leads = Hull Segments. Replicate your segments across all your tools in a few clicks. Select which segments to sync in Hull Integrations’ settings. Hull will refresh all your segments in all your tools in real-time.
You can also send segments one-off through tools with Hull Segment Replay to backfill data. Migrate between tools, run one-time processes, and restore data flows.