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Simpler, cheaper & more powerful than Tray.io alone

Unify, transform, segment, map & sync customer data with Hull. The perfect partner for teams on Tray.io.

Try it yourself - free for 14 days. Plans from $450/month.


Hull vs. Tray.io in simple terms

Tray.io is an “if this then that” workflow tool

Build sets of workflows based on triggers, branches & tasks for integrating specific data between a small set of of tools.

Hull is a real-time customer data platform

Hull is your single source of truth for all your B2B customer data. Unify, transform, segment & sync data between all your tools, all in real-time.

Tray.io needs a "single source of truth"

Tray.io gives a ton of flexibility and control once you have all your data. Hull makes it easy to unify, transform, segment & sync that data for tools like Salesforce, HubSpot & Tray to leverage.

To sync data between all your tools with Tray, you need to create workflows in each direction between all your tools. This becomes incredibly complicated to maintain beyond a small number of tools or databases. Your core customer data integration needs a new strategy.


Instead of connecting every tool to every other tool, sync data through a customer data platform. Customer data platforms sit at the heart of your martech stack to unify, transform, segment & sync data between all your tools, tracking & databases in real-time.


Learn more about customer data integration methods

Hull is simpler to build & manage your rules

You need to repeat your rules in Tray.io. The rules in workflow tools like Tray.io is in the triggers and the if/else branches. This becomes increasingly complicated to manage at scale as you add more tools and logic - more triggers & branches. There’s a learning curve to using Tray.io effectively.

You define your rules once in Hull. Instead of hundreds of individual workflow rules, you have segment rules (like lifecycle stage or qualified lead) which can be saved & used across many tools & integrations. Your integrations enable you map, filter & sync customer data two-ways.

Explore Hull's customer data platform

Hull shows your complete single customer view. Tray can’t.

Hull has a customer database from all your customer data that updates in real-time. Smart identity resolution algorithms will combine data about the same person into a unified customer profile, and same company into a unified account profile. Hull will also create relationships between people & companies.

With Profiles, Hull always has the full context of every lead, customer & account.

Tray.io doesn’t store data or manage identity resolution - there is no profile to view. Tray has to run queries (additional charged tasks) for every workflow to fetch all the known context (like lifecycle stage, previous actions, email suppression, and so on).

Explore Hull Profiles

Hull transforms customer data in any way. Tray can’t.

Hull can transform all your data in any way using Processor - the real-time editing environment for your customer data. Unlike Tray, Processor is not limited by any graphical user interface - just write plain JavaScript.

Processor is the most popular connector on Hull. Teams need this level of flexibility to solve hard customer data integration problems like:

  • Writing fallback strategies to prioritize data sources
  • Cleansing & reformatting data
  • Building multi-touch attribution models
  • Scoring leads & customers
Explore Hull Processor

Hull can build & update segments. Tray can’t.

You can query & view all your customer data in Hull using the segmentation tool. The results update as-you-type (like Google Instant for your customer data).

Segments in Hull can be used to filter data flows (like Tray), but also to create & update segments, audiences, lists, views & more in your end tools. For instance:

To build the same logic in Tray, you would need to trigger tasks for each lookup to assemble the same data which is slower & costs many task credits per user.

Explore Hull's segmentation tool

Hull is priced for 100X scale.

The starter plans for Tray.io start at 50,000 tasks per month (“a data transaction processed by Tray as part of a step in a workflow process”). Their next plan is for 300,000 tasks per month.

Hull’s entry level plan includes 5 million incoming requests (data processed by Hull). This let’s teams ingest data from all their website, product, sales, and marketing activities to build a truly unified customer profile & manage all their customer data integration.

Hull + Tray: Cheaper than Tray.io alone.

Tray.io’s pricing starts at $495/month for two workflows, then $2450/month for 10 workflows. If you’re planning to sync data between more than two tools (one set of triggers in each direction), Tray.io becomes a $30k/year platform.

Hull’s starting point at $450/month - including Outgoing Webhooks for Tray.io. Try Tray’s starter plan, and run your core customer data integration through Hull and save $12,000 each year.

Hull can save you money in your end tools too. Only pay for contacts, storage & API calls you need in your end tools when you need them. Mention (a Hull + Tray.io customer) saved $15,000 on their Salesforce instance by managing their data in Hull.

Thomas Plaindoux

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.
Learn more about Hull's pricing

Not sure? Try Hull with Tray.io

Build your core customer data integration & two-way synchronization with Hull. Unify your data, transform it, build your segments & sync across all your tools in real-time.

Setup the Outgoing Webhooks connector to send the latest updates to Tray.io to trigger workflows there.

Explore the Outgoing Webhooks connector

Here's how SaaS teams are using Hull to grow faster