Build sets of workflows based on triggers, branches & tasks for integrating specific data between a small set of of tools.
Hull is your single source of truth for all your B2B customer data. Unify, transform, segment & sync data between all your tools, all in real-time.
Tray.io gives a ton of flexibility and control once you have all your data. Hull makes it easy to unify, transform, segment & sync that data for tools like Salesforce, HubSpot & Tray to leverage.
To sync data between all your tools with Tray, you need to create workflows in each direction between all your tools. This becomes incredibly complicated to maintain beyond a small number of tools or databases. Your core customer data integration needs a new strategy.
Instead of connecting every tool to every other tool, sync data through a customer data platform. Customer data platforms sit at the heart of your martech stack to unify, transform, segment & sync data between all your tools, tracking & databases in real-time.
You need to repeat your rules in Tray.io. The rules in workflow tools like Tray.io is in the triggers and the if/else branches. This becomes increasingly complicated to manage at scale as you add more tools and logic - more triggers & branches. There’s a learning curve to using Tray.io effectively.
You define your rules once in Hull. Instead of hundreds of individual workflow rules, you have segment rules (like lifecycle stage or qualified lead) which can be saved & used across many tools & integrations. Your integrations enable you map, filter & sync customer data two-ways.
Hull has a customer database from all your customer data that updates in real-time. Smart identity resolution algorithms will combine data about the same person into a unified customer profile, and same company into a unified account profile. Hull will also create relationships between people & companies.
With Profiles, Hull always has the full context of every lead, customer & account.
Tray.io doesn’t store data or manage identity resolution - there is no profile to view. Tray has to run queries (additional charged tasks) for every workflow to fetch all the known context (like lifecycle stage, previous actions, email suppression, and so on).
Processor is the most popular connector on Hull. Teams need this level of flexibility to solve hard customer data integration problems like:
You can query & view all your customer data in Hull using the segmentation tool. The results update as-you-type (like Google Instant for your customer data).
Segments in Hull can be used to filter data flows (like Tray), but also to create & update segments, audiences, lists, views & more in your end tools. For instance:
To build the same logic in Tray, you would need to trigger tasks for each lookup to assemble the same data which is slower & costs many task credits per user.
The starter plans for Tray.io start at 50,000 tasks per month (“a data transaction processed by Tray as part of a step in a workflow process”). Their next plan is for 300,000 tasks per month.
Hull’s entry level plan includes 5 million incoming requests (data processed by Hull). This let’s teams ingest data from all their website, product, sales, and marketing activities to build a truly unified customer profile & manage all their customer data integration.
Tray.io’s pricing starts at $495/month for two workflows, then $2450/month for 10 workflows. If you’re planning to sync data between more than two tools (one set of triggers in each direction), Tray.io becomes a $30k/year platform.
Hull’s starting point at $950/month includes five connectors - including Outgoing Webhooks for Tray.io. Try Tray’s starter plan, and run your core customer data integration through Hull and save $12,000 each year.
Hull can save you money in your end tools too. Only pay for contacts, storage & API calls you need in your end tools when you need them. Mention (a Hull + Tray.io customer) saved $15,000 on their Salesforce instance by managing their data in Hull.
We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.
Build your core customer data integration & two-way synchronization with Hull. Unify your data, transform it, build your segments & sync across all your tools in real-time.
Setup the Outgoing Webhooks connector to send the latest updates to Tray.io to trigger workflows there.