Database integration

Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform

Import customer data from your SQL database

Connect your SQL database, write a SQL query & set a time interval for Hull to query for updates. Supported for:

  • MySQL
  • PostgreSQL
  • Microsoft SQL
  • Redshift
Explore the SQL Importer

More than just a SQL importer

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Make your SQL data from MySQL, PostgreSQL, Microsoft SQL and Redshift accessible to all your customer-facing teams in their tools of choice without developer favors, outdated extracts & unoptimized SQL queries.

Unified customer profiles to capture & show everything about each person & company from all your tools & databases.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Map & sync new database rows to all your tools

With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.

Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.

Explore Hull's integrations

Write data to your database & data warehouse

Hull APIs & Self-Hosted Connectors

Use Hull's Export APIs to extract data to your database or data warehouse, or write, fork & host your own custom connector.

Trigger outgoing webhooks

Map fields & whitelist segments to POST updates via the Outgoing Webhooks connector whenever Hull creates a new update.

Configure Hull as a Segment Source

Use Hull's Segment integration to configure Hull as a Segment Source, and route data to your data warehouse Segment Destinations.

How Hull works

Send notifications in Slack triggered by events in Hull

Hull's Slack connector allows sending notifications in a channel or private message in Slack. Notifications are triggered by events captured in Hull on Users or events like Enters a Segment, Leaves a Segment on Users and Accounts.

Customize your messages

Use the Liquid language to customize the notifications messages you are sending. It is easy and flexible to use.

Better convert your leads by reaching out ASAP

Send notifications in a Slack channel shared by salespeople to ping them whenever a new sign-up event has been fired on the website.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.