Database integration

Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform

Import customer data from your SQL database

Connect your SQL database, write a SQL query & set a time interval for Hull to query for updates. Supported for:

  • MySQL
  • PostgreSQL
  • Microsoft SQL
  • Redshift
Explore the SQL Importer

More than just a SQL importer

Hull sits at the centre of your sales and marketing stack. Make your SQL data accessible to all your customer-facing teams in their tools of choice.

Combine data from all your tools & databases without developer favors, outdated extracts & unoptimized SQL queries.

Then sync that data into your teams tools of choice & keep it updated in real-time. Align all your tools, teams & data with the full context of each lead, customer & account.

Explore Hull's customer data platform

Map & sync new database rows to all your tools

With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.

Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.

Explore Hull's integrations

Write data to your database & data warehouse

Hull APIs & Self-Hosted Connectors

Use Hull's Export APIs to extract data to your database or data warehouse, or write, fork & host your own custom connector.

Trigger outgoing webhooks

Map fields & whitelist segments to POST updates via the Outgoing Webhooks connector whenever Hull creates a new update.

Configure Hull as a Segment Source

Use Hull's Segment integration to configure Hull as a Segment Source, and route data to your data warehouse Segment Destinations.

Hull is a customer database, updating in real-time

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Sync your SQL database with all your tools

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

Talk to a Product ExpertorSubscribe for updates