Hull connects HubSpot with the data it cannot reach from elsewhere - your product, data warehouse, payments, data enrichment, and all your sales & marketing tools.
Then use that data in HubSpot to create more precise segments, more personal templates, and smarter workflows.
The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools.
Axelle Heems, Growth Ops at Gorgias
Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.
Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.
Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.
Fill-in-the-blanks in your Contacts and Companies, and enable new powers in HubSpot’s best features:
Use your data captured in HubSpot to power actions across the rest of your martech stack
Sync data seamlessly into Salesforce, HubSpot, Close.io, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.
Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.
Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.
Hull is the customer data platform for data engineers. With the flexibility of code and real-time data, with the security & scalability of a customer data platform, you can solve common HubSpot data integration problems beyond HubSpot's Connect apps:
Hull's HubSpot data mapping enable you to sync User & Account attributes with HubSpot Contact & Company properties, including custom properties.
Segments can filter which Users & Accounts are synced to HubSpot. Segments also appear as a
Hull_Segments custom property in HubSpot.
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Fork, host & extend Hull’s collection of connectors on GitHub.
Integrate new tools with ease using Hull’s NodeJS libraries.
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Unified customer profiles to capture & show everything about each person & company, including anonymous website visitors.
Processor to transform your customer data in any way, in real-time (no limits to HubSpot properties or events).
Segmentation tool to query your entire customer database, compute segments (for HubSpot Lists) & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.