HubSpot Integration

Build unified customer profiles

Hull unifies data from HubSpot and other first, second, and third party data sources to create a 360° view of your Contacts and Companies. When your data is centralized, you've just taken the first step in automating data flows, personalizing your marketing campaigns, building revenue attribution models, and more.

Improve data quality

Hull gives you complete control over your data so you can take the appropriate steps to make sure it's clean, reliable, and of the highest quality. Know a bit of Javascript? Use our powerful Processor to write rules for transforming your data.

Fine-tune your data flows

Hull not only lets you control what your data looks like, but also where it ends up. While other platforms force you to sync every HubSpot Contact and Company, which can drive costs up and muddy your databases, Hull Segments allow you to refine your data flows and selectively sync your data.

Keep teams aligned

With Hull's HubSpot integration, marketing and sales operations teams can ensure their respective departments are seamlessly moving in the same direction. When the data is in-sync and aligned, teams are too.

Simplify data integration with Hull

Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.

data integration

How Hull works

Unify Your Data Sources

Achieve a unified, consistent source of customer truth with our pre-built integrations.

Manage & Clean Your Data

Take your data management to the next level. Hull enables you to enrich, cleanse, transform, and segment your data so it's prepped and ready before you activate it.

Activate & Analyze

Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights.

We'll do what it takes.

Data integration is no easy task, but the good news is, you don't need to go at it alone! Our data integration experts not only have the expertise required to get your project off the ground, they have the passion and dedication to make sure you're successful long after your initial implementation.

Hull has connected our entire tech stack, which has unlocked enormous potential. Having our data in one place has eliminated instances of conflicting outreach by sales and marketing, significantly reduced the amount of work to launch new marketing campaigns and enabled smarter customer segmentation.

HubSpot's customer data platform partner

HubSpot Integration FAQ

Does Hull’s Hubspot integration enable bi-directional syncing?

Yes, all of our integrations give you fine-tuned control over what data gets synced, updated, or overwritten. You can update Hull Users and Accounts when changes are made in HubSpot Contacts and Companies, and conversely, changes to Users and Accounts made within Hull will update HubSpot.

Can I select which Users and Accounts get synced to Hubspot?

Of course! With most of Hull’s integrations, you can control the data flow by whitelisting specific User and Account Segments, allowing only those Users and Accounts to be synced.

Do I need a developer to set up the Hubspot integration?

No, you will likely not need a developer to set up the Hubspot integration.

HubSpot to Hull Mapping

HubSpot Object	Captured in Hull as	Description
contact Contact	User	Most standard Hubspot fields are captured by default, Additional fields configurable in Connector Settings
company Company	Account	Most standard Hubspot fields are captured by default, Additional fields configurable in Connector Settings
Email Sent Event	User Event	The message was sent to and received by our delivery provider, which has queued it for further handling.
Email Dropped Event	User Event	The message was rejected, either by HubSpot or by our delivery provider, and no attempt will be made to deliver the message.
Email Processed Event	User Event	The message has been received by our delivery provider, which has indicated it will attempt to deliver the message to the recipient's email server.
Email Delivered Event	User Event	The recipient's email server has accepted the message and the message has been successfully delivered to the recipient.
Email Deferred Event	User Event	The recipient’s email server has temporarily rejected message, and subsequent attempts will be made to deliver the message.
Email Bounced Event	User Event	The recipient's email server could not or would not accept the message, and no further attempts will be made to deliver the message.
Email Opened Event	User Event	The recipient opened the message
Email Clicked Event	User Event	The recipient clicked on a link within the message
Status Changed Event	User Event	The recipient changed her email subscriptions in some way
Spam Report Event	User Event	The recipient flagged the message as spam.

Hull to HubSpot Mapping

Hull Object	Sent to HubSpot as	Description
User	Contact Contact	Select the segments of Users you want to sync as Contacts in Hubspot. A User that does not belong to one of these segments will not be sent to Hubspot
Account	Company Company	Select the segments of Accounts you want to sync as Companies in Hubspot. An Account that does not belong to one of these segments will not be sent to Hubspot.