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With Hull, HubSpot can be your single source of truth

Unify customer data from all your tools & databases, then map to properties & sync with HubSpot Contacts & Companies in real-time. All your data, updated in HubSpot.

Try free for 14 days. Plans from $450/month.

Data from your product & data warehouses, CRM, email, enrichment, analytics — all in HubSpot automatically.

Supercharge Hubspot with better data

Fill-in-the-blanks in your Contacts and Companies, and enable new powers in HubSpot’s best features:

  • Build & update Lists in real-time with product usage data
  • Trigger Workflows with events and properties from other tools, such as Salesforce Tasks
  • Personalize Templates with computed, cleansed data
  • Create Reports to attribute your full customer journey

Send Hubspot data to your other tools

Use HubSpot Contact, Company and Event data to power actions across the rest of your martech stack

  • Create and update custom Ad audiences from your Contact data
  • Merge Stripe Payments with Hubspot Company Data to keep track of each account's status and LTV.
  • Sync HubSpot Forms data across all your tools
  • Subscribe & unsubscribe contacts, update Salesforce Accounts based on Email activity
  • Send Email Activity to your warehouse for deep analysis
  • Delete users and accounts from Hubspot and propagate deletion inside Hull

Solve hard HubSpot data integration problems

Hull is the customer data platform for B2B Companies. With the flexibility of code, the real-time data capabilities, the security & scalability of a customer data platform like Hull, you can solve common HubSpot data integration problems beyond HubSpot's Connect apps:

  • Send data from your SQL backend (like a Redshift data warehouse) to Hubspot
  • Fetch Hubspot marketing email events like Email Opened and Email Clicked and use them to trigger workflows in Hull and your other tools
  • Sync data across all your tools whilst respecting HubSpot API limits
  • Trigger actions across multiple tools by capturing HubSpot Workflow webhooks
  • Define multi-touch attribution models and send the results to HubSpot
Read Hull's documentation

Hull's HubSpot Documentation

HubSpot integration support

Data Object Hull HubSpot
People Users Contacts
Email Events Events Email Events
Companies Accounts Companies

Hull's HubSpot data mapping enable you to sync User & Account attributes with HubSpot Contact & Company properties, including custom properties.

Segments can filter which Users & Accounts are synced to HubSpot. Segments also appear as a hull_segments custom property in HubSpot.

Using the HubSpot Connector

Hull connects to and authenticate with their HubSpot portal in 1 click through Oauth.

Once connected, Hull ingests data from HubSpot, fetching updates every five minutes. Updates are synced immediately from Hull to HubSpot and then replicated to all your other tools

Read HubSpot documentation

Popular Hull integrations with HubSpot

Hull connects HubSpot with the data it cannot reach from elsewhere - your product, data warehouse, payments, data enrichment, and all your sales & marketing tools.

Then use that data in HubSpot to create more precise segments, more personal templates, and smarter workflows.

The biggest benefit in using Hull is the accurate (and easy) segmentation of users and account, that can then be populated everywhere. It increases data accuracy when doing analyses and overall simplifies the usage of other tools.

Axelle Heems, Growth Ops at Gorgias

Connect your SQL databases to HubSpot

  • Query databases on a schedule
  • Write to HubSpot Contacts & Companies
  • Exclude null updates. Batch true updates.
  • For MySQL, PostgreSQL, Redshift & Snowflake

Connect SQL to HubSpot

Map & filter Segment data reliably into HubSpot

  • Capture Segment identify & track calls
  • Unify data from Segment into Hull profiles
  • Map data to HubSpot Contacts & Companies
  • Automatically retry sending dropped data

Connect Segment to HubSpot

HubSpot to Outreach Two-Way Sync

  • Sync HubSpot Contacts & Outreach Prospects
  • Sync HubSpot Companies & Outreach Accounts
  • Map HubSpot Properties & Outreach fields
  • Two-way real-time synchronization

Connect HubSpot to Outreach

HubSpot to Intercom Two-Way Sync

  • Sync HubSpot Contacts & form fills to Intercom
  • Sync Intercom Leads & Users to HubSpot
  • Map fields between Intercom & HubSpot
  • Filter Contacts between Intercom & HubSpot

Connect HubSpot to Intercom

Clearbit Enrichment for HubSpot

  • Sync HubSpot Contacts to Clearbit Enrichment
  • Map Clearbit data to HubSpot Properties
  • Create Hull Segments with Clearbit data
  • Sync Hull Segments to HubSpot

Enrich HubSpot with Clearbit

Customizable HubSpot Salesforce integration

  • Filter & sync HubSpot Contacts to Salesforce
  • Control logic to Salesforce Leads & Contacts
  • Map fields between HubSpot & Salesforce
  • Manage HubSpot & Salesforce API limits

Connect HubSpot to Salesforce

Customer data platform for HubSpot teams

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

How teams use Hull with HubSpot

CRM integration

Sync data seamlessly into Salesforce, HubSpot, Close, or your other CRM from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Lead qualification

Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

HubSpot's customer data platform partner

Drive outsized results with Hull + HubSpot

More than just a HubSpot integration

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company, including anonymous website visitors.

Processor to transform your customer data in any way, in real-time (no limits to HubSpot properties or events).

Segmentation tool to query your entire customer database, compute segments (for HubSpot Lists) & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform