Hull.js Analytics Tracking Library

Small, secure, easy JavaScript client to track & sync customer data to and from the browser

Simple analytics tracking for all web actions

Use Hull.js to track and forward activity on your website via Hull's unified customer profiles.

  • Track page views
  • Capture and ingest form submissions
  • Use hull.track() to record events
  • Use hull.traits() to record user-level attributes
  • Append and track querystrings to URLs

Cross domain tracking & visitor identification

Hull is a small, secure, asynchronous analytics library. Hull authenticates users securely with a secure JSON web token to ensure no impersonation.

With a stable identifier for every person in Hull Organization, you can track website visitors across multiple domains and unify all their web session data together. Learn more about Hull’s identity resolution.

Hull is a customer database, updating in real-time

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Solve hard data integration problems

Compute new attributes and events from all of your data in Hull using Processor - the real-time editing environment for all your customer data. Write plain JavaScript to:

  • Cleanse & normalize data
  • Define fallback strategies for prioritizing data sources
  • Compute custom lead scoring & signals
  • Customize your identity resolution strategy
  • Build multi-touch attribution models
  • Transform data without limitations
Explore Hull Processor

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

More than just data capture

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one platform.

  • Make Hull your single source of truth
  • Automatically build a single customer view
  • Cross-enrich all your tools & databases
  • Orchestrate 1:1 personalized experiences
  • Align your teams around your customer data
Explore Hull's customer data platform

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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