Build unified customer profiles

Hull unifies data from Intercom and other first, second, and third party data sources to create a 360° view of your Contacts and Companies. When your data is centralized, you've just taken the first step in operationalizing processes with automation and improving marketing and sales effectiveness.

Improve data quality

Hull gives you complete control over your data so you can take the appropriate steps to make sure it's clean, reliable, and of the highest quality. Know a bit of Javascript? Use our powerful Processor to write rules for transforming your data.

Fine-tune your data flows

Hull not only lets you control what your data looks like, but also where it ends up. While other platforms force you to sync every Intercom object, which can drive costs up and muddy your databases, Hull Segments allow you to refine your data flows and selectively sync your data.

Keep teams aligned

With Hull's Intercom integration, marketing and sales operations teams can ensure their respective departments are seamlessly moving in the same direction. When the data is in-sync and aligned, teams are too.

Get the most out of Intercom's features

With Hull powering Intercom with real-time data:

  • Build more precise, real-time Segments from all your data
  • Trigger personalized Messenger chat bots
  • Send smarter Email & Campaigns with more personalized templates & targeting
  • Enrich anonymous Visitors with company data

Simplify data integration with Hull

Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.

data integration


Intercom to Hull Mapping

Intercom Object Captured in Hull as Description
People
People
User

Visitors, Users and Leads from Intercom will be created as Users in Hull. Visitors will be flagged with the attribute intercom/anonymous = true, Leads with intercom/is_lead = true. The fields on each of those objects will be ingested as Intercom attributes on the User in Hull.

User replied to conversation
Event
User Event

Automatically captured to Hull

Admin replied to conversation
Event
User Event

Automatically captured to Hull

Admin started conversation
Event
User Event

Automatically captured to Hull

Admin assigned conversation
Event
User Event

Automatically captured to Hull

Admin opened conversation
Event
User Event

Automatically captured to Hull

Admin closed conversation
Event
User Event

Automatically captured to Hull

User created
Event
User Event

Automatically captured to Hull

Added Tag
Event
User Event

Automatically captured to Hull

Removed Tag
Event
User Event

Automatically captured to Hull

User started conversation
Event
User Event

Automatically captured to Hull


Hull to Intercom Mapping

Hull Object Sent to Intercom as Description
User People
People

Select the segments of Users you want to sync as People in Intercom. A User that does not belong to one of these segments will not be sent to Intercom.

User Event Event
Event

Send Hull events on the Users to Intercom on the corresponding Lead or User. You can send any types of events you captured in Hull via the other tools you connected. These events will add up to the Profile in Intercom under the section called Total events.


Loved by Marketing and Sales teams

Get a customized demo

Book a personalized demo with a product expert to see how Hull can help you unify data across your entire stack.