Build unified customer profiles
Hull unifies data from Intercom and other first, second, and third party data sources to create a 360° view of your Contacts and Companies. When your data is centralized, you've just taken the first step in operationalizing processes with automation and improving marketing and sales effectiveness.
Improve data quality
Fine-tune your data flows
Hull not only lets you control what your data looks like, but also where it ends up. While other platforms force you to sync every Intercom object, which can drive costs up and muddy your databases, Hull Segments allow you to refine your data flows and selectively sync your data.
Keep teams aligned
With Hull's Intercom integration, marketing and sales operations teams can ensure their respective departments are seamlessly moving in the same direction. When the data is in-sync and aligned, teams are too.
Get the most out of Intercom's features
With Hull powering Intercom with real-time data:
- Build more precise, real-time Segments from all your data
- Trigger personalized Messenger chat bots
- Send smarter Email & Campaigns with more personalized templates & targeting
- Enrich anonymous Visitors with company data
Simplify data integration with Hull
Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.
Intercom to Hull Mapping
|Intercom Object||Captured in Hull as||Description|
| People |
Visitors, Users and Leads from Intercom will be created as Users in Hull.
| Company |
Companies from Intercom will be created as Accounts in Hull.
| Event |
|User Event|| |
Events tied to Users and Leads, particularly conversations events are fetched as Hull User Events. See documentation for full list of supported events.
Hull to Intercom Mapping
|Hull Object||Sent to Intercom as||Description|
|User|| People |
Select the segments of Users you want to sync as People in Intercom.
|Account|| Companies |
Select the segments of Accounts you want to sync as Companies in Intercom.
|User Event|| Event |
Send Hull events on the Users to Intercom on the corresponding Lead or User. You can send any types of events you captured in Hull via the other tools you connected. These events will add up to the Profile in Intercom under the section called Total events.