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One MadKudu integration to power them all

Enrich your MadKudu predictive models and sync lead scores & buying signals to all your tools in real-time

Customer data platform for MadKudu's maddest users

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Enrich MadKudu's lead scores

Fetch additional data for your MadKudu predictive models using Hull's data ingestion and identity resolution tools.

Capture every MadKudu predictive score and signal in Hull

See all the predictive fit scores and lead signals in Hull's Account Profiles.

  • Automatically enrich all (or a selection of) your leads and customers
  • Fetch the latest MadKudu predictions to re-enrich your profiles
  • Sync data onwards to enrich the profiles of all your connected tools

Sync MadKudu predictions across all your tools in real-time

Power-up your sales & marketing automation everywhere with predictions from MadKudu

  • Build precise segments to update email lists, ad audiences & web personalization
  • Trigger marketing automation workflows & live chat
  • Cross-enrich all your sales & marketing tools
  • Notify your teams of the latest predictions

How teams use Hull with MadKudu

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Lead qualification

Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Try Hull Free for 14 Days. Plans from $450/month.

Unify & sync your tools, teams & data in real-time from $450/month. Sign up and setup your first data flows now free for 14 days, or book a demo with a product expert.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate MadKudu with all your tools

More than just data enrichment

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company, including all your data enrichment sources.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Try Hull Free for 14 Days. Plans from $450/month.

Unify & sync your tools, teams & data in real-time from $450/month. Sign up and setup your first data flows now free for 14 days, or book a demo with a product expert.