Simplify data integration with Hull

Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.

data integration

Customer data platform for MadKudu's maddest users

Build unified customer profiles

Hull unifies data from HubSpot and other first, second, and third party data sources to create a 360° view of your customers.

Create or Update your Contacts and Companies in Hull

Automatically create and update in real-time fields inside Hubspot based on the changes on attributes captured by Hull from all your stack. This will allow your marketing and salespeople to stay up-to-date on their Contacts and Companies.

Activate

Filter out the Users and Accounts you want to sync by whitelisting segments of Users and Accounts in the Hubspot connector. This will allow you to reduce the number of Contacts inside Hubspot.

Enrich MadKudu's lead scores

Fetch additional data for your MadKudu predictive models using Hull's data ingestion and identity resolution tools.

Capture every MadKudu predictive score and signal in Hull

See all the predictive fit scores and lead signals in Hull's Account Profiles.

  • Automatically enrich all (or a selection of) your leads and customers
  • Fetch the latest MadKudu predictions to re-enrich your profiles
  • Sync data onwards to enrich the profiles of all your connected tools

Sync MadKudu predictions across all your tools in real-time

Power-up your sales & marketing automation everywhere with predictions from MadKudu

  • Build precise segments to update email lists, ad audiences & web personalization
  • Trigger marketing automation workflows & live chat
  • Cross-enrich all your sales & marketing tools
  • Notify your teams of the latest predictions

How teams use Hull with MadKudu

Data enrichment

Fill in the blanks in your lead & customer profiles everywhere with Hull’s data enrichment integrations. See how to manage data enrichment on Hull.

Lead qualification

Connect to all your lead sources, then enrich, score & pre-qualify leads before syncing only best-fit, sales-ready leads to your CRM. See how to build lead qualification on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

More than just data enrichment

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company, including all your data enrichment sources.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Loved by Marketing and Sales teams

Get a customized demo

Book a personalized demo with a product expert to see how Hull can help you unify data across your entire stack.