One MadKudu integration to power them all

Enrich your MadKudu predictive models and sync lead scores & buying signals to all your tools in real-time

Customer data platform for MadKudu's maddest users

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Enrich MadKudu's lead scores

Fetch additional data for your MadKudu predictive models using Hull's data ingestion and identity resolution tools.

Capture every MadKudu predictive score and signal in Hull

See all the predictive fit scores and lead signals in Hull's Account Profiles.

  • Automatically enrich all (or a selection of) your leads and customers
  • Fetch the latest MadKudu predictions to re-enrich your profiles
  • Sync data onwards to enrich the profiles of all your connected tools

Sync MadKudu predictions across all your tools in real-time

Power-up your sales & marketing automation everywhere with predictions from MadKudu

  • Build precise segments to update email lists, ad audiences & web personalization
  • Trigger marketing automation workflows & live chat
  • Cross-enrich all your sales & marketing tools
  • Notify your teams of the latest predictions

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

More than just data enrichment

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one platform.

  • Make Hull your single source of truth
  • Automatically build a single customer view
  • Cross-enrich all your tools & databases
  • Orchestrate 1:1 personalized experiences
  • Align your teams around your customer data
Explore Hull's customer data platform

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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