Bring All Your Data to Mailchimp Profiles & Segments

Build unified customer profiles

Hull unifies data from MailChimp and other first, second, and third party data sources to create a 360° view of your Contacts and Companies. When your data is centralized, you've just taken the first step in operationalizing processes with automation and improving sales effectiveness.

Improve data quality

Hull gives you complete control over your data so you can take the appropriate steps to make sure it's clean, reliable, and of the highest quality. Know a bit of Javascript? Use our powerful Processor to write rules for transforming your data.

Fine-tune your data flows

Hull not only lets you control what your data looks like, but also where it ends up. While other platforms force you to sync every MailChimp Contact, which can drive costs up and muddy your databases, Hull Segments allow you to refine your data flows and selectively sync your data.

Power-up the best features of Mailchimp

Fill-in-the-blanks in your Contacts and Lists profiles, and enable new powers in Mailchimp’s best features:

Create & update Lists from any of your customer data (including events & event properties)
Personalize Templates and merge tags
Trigger smarter Workflows
Capture Forms and Email events, and sync to all your other tools

Keep teams aligned

With Hull's MailChimp integration, marketing and sales operations teams can ensure their respective departments are seamlessly moving in the same direction. When the data is in-sync and aligned, teams are too.

Simplify data integration with Hull

Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.

data integration

Mailchimp to Hull Mapping

Mailchimp Object	Captured in Hull as	Description
Contact Contact	User	Select the lists of Contacts that you want to import in Hull as Users. A Contact that does not belong to one of these segments will not be sent to Hull

Hull to Mailchimp Mapping

Hull Object	Sent to Mailchimp as	Description
User	Contact Contact	Select the segments of Users you want to sync as Contacts in Mailchimp. A User that does not belong to one of these segments will not be sent to Mailchimp.