Bring All Your Data to Mailchimp Profiles & Segments

Connect all your tools & databases to Mailchimp. Map fields & sync with Mailchimp Contacts & Lists in real-time. Now you can create smarter segments, templates & automations in Mailchimp.

Data from your product & data warehouses, CRM, email, enrichment, analytics — all in Mailchimp automatically.

Customer data platform for Mailchimp

Capture data from your Contacts and Companies in Hull

Unify data about every Contacts and Companies from Hubspot to achieve a 360° view of your Users and Accounts inside Hull. Map Hubspot fields with attributes of your choice to customize the profile of your Users and Accounts in Hull.

Create or Update your Contacts and Companies in Hull

Automatically create and update in real-time fields inside Hubspot based on the changes on attributes captured by Hull from all your stack. This will allow your marketing and salespeople to stay up-to-date on their Contacts and Companies.


Filter out the Users and Accounts you want to sync by whitelisting segments of Users and Accounts in the Hubspot connector. This will allow you to reduce the number of Contacts inside Hubspot.

Power-up the best features of Mailchimp

Fill-in-the-blanks in your Contacts & Lists profiles, and enable new powers in Mailchimp’s best features:

  • Create & update Lists from any of your customer data (including events & event properties)
  • Personalize Templates and merge tags
  • Trigger smarter Workflows
  • Capture Forms and Email events, and sync to all your other tools

How teams use Hull with Mailchimp

Email integration

Sync data seamlessly into HubSpot, Mailchimp, Intercom,, or your other email & marketing automation tools from all your tools, tracking & databases in real-time via Hull. See how to manage CRM integration on Hull.

Lead nurturing

Maximize engagement with your best-fit leads by engaging them with targeted content & campaigns across multiple channels - orchestrated by Hull. See how to manage lead nurturing on Hull.

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Solve hard Mailchimp data integration problems

Point-and-click integrations and Mailchimp Connect only get you so far.

Hull is the customer data platform for data engineers. With the flexibility of code and real-time data, with the security & scalability of a customer data platform, you can solve common data integration problems like:

  • Combine duplicate contacts from Mailchimp in Hull
  • Consolidate & reformat attributes to sync to Mailchimp (to stay below their attribute limit)
  • Trigger real-time updates of Contacts & Lists
  • Synchronize Mailchimp with your backend databases
  • Synchronize (un)subscriptions across all your email tools.
Read Hull's documentation

Hull's Mailchimp documentation

Mailchimp integration support

Data Object Hull Mailchimp
People Users Contact
Email Events Events Email Events

Hull's Mailchimp data mapping enable you to sync Hull User & Account attributes with Mailchimp Contact Merge Fields.

Hull also captures Mailchimp's Email events such as Open, Clicks, Unsubscribes

You can control which Hull Users are synced to Mailchimp Contacts with segments. Segments can also be synced with Mailchimp Segments.

Using the Mailchimp Connector

Hull connects to and authenticates with their Mailchimp portal through oAuth.

Hull ingests data from the Mailchimp connector through the Firehose API, fetching new updates automatically. Updates are synced immediately from Hull to Mailchimp.

Read Mailchimp documentation

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

More than just a Mailchimp integration

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company - no constraints in the number or type of attributes.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time. No constraints to building Mailchimp Lists.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull’s customer data platform