One Mailchimp Integration to power them all

Sync all data between Mailchimp and all your tools through Hull

Customer data platform for data-driven Mailchimp teams

Unify customer profiles

Combine all your data from all your tools and databases on every lead, customer, and account into Profiles.

Segment with all your data

Use limitless combinations of your customer data to create email lists, ad audiences, qualified leads, and more with Segments.

Sync across all your tools

Share and update the same segments and profiles across all your tools with Integrations. No tools or teams stuck with incomplete, messy, “dead data”.

Put Mailchimp's biggest and best features on steroids

Mailchimp Contacts

Fill in the blanks and capture the entire customer journey in your Mailchimp Contacts. Fetch and summarize data data from your other tools to give your marketing team the complete context on each contact in Mailchimp.

Mailchimp Lists and Segments

Send more precise messages without repetitive export-import pain. Create and update Mailchimp Segments with advanced, real-time segmentation in Hull. Build segments with data from any of your tools, and have them automatically inside Mailchimp.

Mailchimp Automation

Create smarter sales and marketing automation workflows. Trigger and update your Mailchimp automated workflows with more real-time data from Hull's Profiles and Segments. Hull reacts to any new data anywhere, and updates all connected tools.

Mailchimp Templates & Merge Tags

Take your merge tags and email templates beyond Hi *FNAME|*!. Personalize your emails with real-time, custom data from other tools through Hull.

Use your Mailchimp data across all your tools in real-time

Mailchimp Tracking

Sync tracking and engagement with your Mailchimp Emails in Hull Profiles. Use email opened, clicked, and unsubscribed events from your emails to trigger updates in your other tools.

Mailchimp Forms

Capture data from your Mailchimp forms, and sync through to your other tools in real-time.

Gather your target contacts from Mailchimp and beyond

Mailchimp Contacts & Segments

Create and update Contacts & Segments in Mailchimp with data from all your sales & marketing tools and databases through Hull.

Capture data from any tool & databases

Use Hull's own tool integrations and data sources to enrich customer profiles with data from SQL databases, Salesforce, any webhook, any 3rd party API, and more.

Unify all your customer data into one profile

Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.

Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.

Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Choose from any customer data in Hull to build segments

Hull's unified customer profiles and database give you the complete choice to build any segment you can imagine.

Search and pick any data in Hull from Profiles to create precise segments. There's no limit to the complexity or type of data you can use.

Learn more about Profiles

Precise real-time segmentation and query builder

Segment and query your entire customer database in real-time with Hull Segments - the most powerful segmentation tool you've seen.

See results as-you-type, creating limitless combinations of filters and parameters. Use your saved segments to control your data flows between all your tools. Fast, precise, point-and-click data routing.

  • Automated lead qualification
  • Personalized onboarding sequences
  • Real-time ad audiences
  • Lifecycle marketing
  • Trigger live chat
  • Real-time web personalization
  • Control data enrichment
  • Migrate seamlessly between tools

Learn about Hull Segments

Hull Segmentation Tool

Preview segments as-you-type


No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.

Powerful features to control your data in Mailchimp

Map and sync data across connected tools

Control which elements of Profiles and which Segments to sync to all your tools through connector settings. Hull keeps all profiles and segments updated across all your connected tools automatically.

Learn about Integrations

Transform, enrich & cleanse customer data

Not all customer data is immediately useful in every tool. Transform that data using plain JavaScript in Processor. No limitations of tools and interfaces. Write all computed data back into Profiles.

Learn about Processor

Complete control over your Mailchimp data integration

Select segments, traits, and events to sync from Hull Profiles to Mailchimp.

Hull updates each tool with every updated profile and segment automatically, or with one-off manual syncs to backfill data. Each update is synced in real-time to each connected integration. It takes moments to setup Hull Integrations with Mailchimp or any other tool.

Hull Integration settings

See how Hull's Mailchimp integration works

Learn exactly how you can control your Mailchimp data with Hull’s integration. View our Mailchimp documentation.

Fork, extend and host our Mailchimp integration yourself. All Hull integrations are open source. View the Mailchimp integration repo here.

Unify Mailchimp data with your other tools


More than just a Mailchimp integration

Hull sits at the centre of your sales and marketing stack.

Design and deliver the data behind the perfect, personal customer experience - Mailchimp emails and beyond. Sync all your teams favorite tools together. Align every team with the full context on each lead, customer, and account.

Learn more about Hull for Orchestration

Break & sync your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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