Combine all your data from all your tools and databases on every lead, customer, and account into Profiles.
Use limitless combinations of your customer data to create email lists, ad audiences, qualified leads, and more with Segments.
Share and update the same segments and profiles across all your tools with Integrations. No tools or teams stuck with incomplete, messy, “dead data”.
Fill in the blanks and capture the entire customer journey in your Mailchimp Contacts. Fetch and summarize data data from your other tools to give your marketing team the complete context on each contact in Mailchimp.
Send more precise messages without repetitive export-import pain. Create and update Mailchimp Segments with advanced, real-time segmentation in Hull. Build segments with data from any of your tools, and have them automatically inside Mailchimp.
Create smarter sales and marketing automation workflows. Trigger and update your Mailchimp automated workflows with more real-time data from Hull's Profiles and Segments. Hull reacts to any new data anywhere, and updates all connected tools.
Take your merge tags and email templates beyond
Hi *FNAME|*!. Personalize your emails with real-time, custom data from other tools through Hull.
Sync tracking and engagement with your Mailchimp Emails in Hull Profiles. Use email opened, clicked, and unsubscribed events from your emails to trigger updates in your other tools.
Capture data from your Mailchimp forms, and sync through to your other tools in real-time.
Create and update Contacts & Segments in Mailchimp with data from all your sales & marketing tools and databases through Hull.
Use Hull's own tool integrations and data sources to enrich customer profiles with data from SQL databases, Salesforce, any webhook, any 3rd party API, and more.
Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.
Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.
Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.
Hull's unified customer profiles and database give you the complete choice to build any segment you can imagine.
Search and pick any data in Hull from Profiles to create precise segments. There's no limit to the complexity or type of data you can use.
Segment and query your entire customer database in real-time with Hull Segments - the most powerful segmentation tool you've seen.
See results as-you-type, creating limitless combinations of filters and parameters. Use your saved segments to control your data flows between all your tools. Fast, precise, point-and-click data routing.
No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.
Control which elements of Profiles and which Segments to sync to all your tools through connector settings. Hull keeps all profiles and segments updated across all your connected tools automatically.
Select segments, traits, and events to sync from Hull Profiles to Mailchimp.
Hull updates each tool with every updated profile and segment automatically, or with one-off manual syncs to backfill data. Each update is synced in real-time to each connected integration. It takes moments to setup Hull Integrations with Mailchimp or any other tool.
Hull sits at the centre of your sales and marketing stack.
Design and deliver the data behind the perfect, personal customer experience - Mailchimp emails and beyond. Sync all your teams favorite tools together. Align every team with the full context on each lead, customer, and account.