Build unified customer profiles

Hull unifies data from Marketo and other first, second, and third party data sources to create a 360° view of your Prospects and Accounts. When your data is centralized, you've just taken the first step in operationalizing processes with automation and improving sales effectiveness.

Improve data quality

Hull gives you complete control over your data so you can take the appropriate steps to make sure it's clean, reliable, and of the highest quality. Know a bit of Javascript? Use our powerful Processor to write rules for transforming your data.

Fine-tune your data flows

Hull not only lets you control what your data looks like, but also where it ends up. While other platforms force you to sync all your Marketo Prospects, which can drive costs up and muddy your databases, Hull Segments allow you to refine your data flows and selectively sync your data.

Keep teams aligned

With Hull's Marketo integration, marketing and sales operations teams can ensure their respective departments are seamlessly moving in the same direction. When the data is in-sync and aligned, teams are too.

Simplify data integration with Hull

Instead of creating one-to-one data integrations, which can be unreliable and difficult to manage, Hull's customer data platform unifies your data in a central repository. Streamline operations and take control of your data.

data integration

Frequently Asked Questions

Does Hull’s Marketo Connector enable bi-directional syncing?

Yes, the Connector allows you to fetch User Attributes and Events from Marketo as well as push User Attributes to Marketo.

Which objects does the integration support?

Hull’s Marketo Connector supports Leads (Users) and Email Activities (Events).

Can I select which Users and Accounts get synced to Marketo?

Of course! With all of Hull’s integrations, you can control the data flow by whitelisting specific User Segments, allowing only those Users to be synced.

Can I update or overwrite data in Marketo?

In the Connector Settings, you can determine whether or not you would like Hull to overwrite specific Marketo fields.

Do I need a developer to set up my Marketo Connector?

No, you will likely not need a developer to set up your Marketo Connector.



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