Create Optimizely Audiences in real-time

No more CSV imports & outdated data. Use data from all your tools, tracking & databases to create & update Optimizely Audiences from Hull.

How Hull works

Send notifications in Slack triggered by events in Hull

Hull's Slack connector allows sending notifications in a channel or private message in Slack. Notifications are triggered by events captured in Hull on Users or events like Enters a Segment, Leaves a Segment on Users and Accounts.

Customize your messages

Use the Liquid language to customize the notifications messages you are sending. It is easy and flexible to use.

Better convert your leads by reaching out ASAP

Send notifications in a Slack channel shared by salespeople to ping them whenever a new sign-up event has been fired on the website.

Use Hull Segments to power Optimizely Audiences

It’s easy to get setup with Hull and Optimizely. You need the Hull.js tracking and the Optimizely Connector.

  • Install the Optimizely Connector to your Hull Organization
  • Build Users Segments in Hull with the Segmentation Tool
  • Find your segments inside Optimizely under Audience Targeting.
  • Allocate traffic to your Optimizely Audiences in your Experiments
Explore Hull.js

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

More than just an audiences builder

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform