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Create Optimizely Audiences in real-time

No more CSV imports & outdated data. Use data from all your tools, tracking & databases to create & update Optimizely Audiences from Hull.

Hull is a real-time customer data platform for B2B

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Use Hull Segments to power Optimizely Audiences

It’s easy to get setup with Hull and Optimizely. You need the Hull.js tracking and the Optimizely Connector.

  • Install the Optimizely Connector to your Hull Organization
  • Build Users Segments in Hull with the Segmentation Tool
  • Find your segments inside Optimizely under Audience Targeting.
  • Allocate traffic to your Optimizely Audiences in your Experiments
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Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

More than just an audiences builder

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

Try Hull Free for 14 Days

See how Hull can unify and sync your data in real-time with a free trial or by booking a demo.

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