
Filter & trigger outgoing webhooks from data in Hull
Control when your webhooks trigger and what data is sent with the Outgoing Webhooks Connector:
- Post any data from Hull. Compose your exact payload.
- Configure rate limits
- Decide which Users and Accounts can be emitted, and define precise triggers (Attribute Change, Segment Change, Event emitted etc.)

Compose your Payload to directly talk to destination systems
The Outgoing Webhooks connector lets you compose the exact payload you need using a simple declarative language, so you can easily adapt and build the data object you need to send - No need for intermediary services to transform data to update a destination anymore. No need to write brittle code, you can directly update an infinity of SaaS destinations like Stripe, Autopilot, and more directly from Hull.
Coupled with the granular Segments, Trigger, Filter system that Hull enables, and the retry and flow control mechanisms we pioneered, you can decide exactly when to send data, and the payload, making sure all your systems are updated in realtime.
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Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Flexible platform for customer data engineering
Transform data in real-time
Write plain JavaScript to cleanse, transform & enrich in Processor.
Open Source Connectors
Fork, host & extend Hull’s collection of connectors on GitHub.
Build your own connectors
Integrate new tools with ease using Hull’s NodeJS libraries.
Integrate all your tools through Hull

Orchestrate all your tools, teams & data with Hull
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Unified customer profiles to capture & show everything about each person & company.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.
About Outgoing User and Account Webhooks
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See how Hull works
Learn how Hull unifies and syncs customer data by watching our product tour