Update Salesforce automatically from your SQL databases & data warehouses

Import updates from user, account & user action tables from your SQL database into Hull, then sync to Salesforce Leads, Contacts & Accounts.

For MySQL, PostgreSQL, MS SQL, Redshift & Snowflake.


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Hull sits between Salesforce, databases & all your tools

Scheduled SQL Importer

Query your SQL database for customer data at timed intervals you define & import detected changes into Hull User & Account Profiles via the SQL Importer.

Two-way Salesforce integration

Map, filter & sync Leads, Contacts & Accounts in Salesforce with User & Account Profiles & Segments in Hull via the Salesforce integration.

Fetch the latest data from your SQL database

Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary.

Fill-in-the-blanks in your Leads, Contacts & Accounts

Hull is a real-time data loader for Salesforce. Fetch data from all and any of your sources of lead & customer data and update your Salesforce Leads, Contacts & Accounts.

  • SQL Importer (including data warehouses)
  • Google Sheets Importer
  • Marketing automation, email & live chat
  • Website & product analytics events
  • Data enrichment
  • Intent data
Explore Hull's integrations

More than just a SQL importer

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Make your SQL data from MySQL, PostgreSQL, Microsoft SQL and Redshift accessible to all your customer-facing teams in their tools of choice without developer favors, outdated extracts & unoptimized SQL queries.

Unified customer profiles to capture & show everything about each person & company from all your tools & databases.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

How Hull works

Send notifications in Slack triggered by events in Hull

Hull's Slack connector allows sending notifications in a channel or private message in Slack. Notifications are triggered by events captured in Hull on Users or events like Enters a Segment, Leaves a Segment on Users and Accounts.

Customize your messages

Use the Liquid language to customize the notifications messages you are sending. It is easy and flexible to use.

Better convert your leads by reaching out ASAP

Send notifications in a Slack channel shared by salespeople to ping them whenever a new sign-up event has been fired on the website.

Data engineering for Salesforce ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data in-and-out of Salesforce and across all your tools real-time.

Thomas Plaindoux

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull