Map & filter Segment data reliably into HubSpot with HullFilter, map & sync customer data (including events) tracked through Segment to HubSpot Contacts & Companies through Hull without hitting HubSpot's API limits.

segment hubspot integration

Hull sits between Segment, HubSpot & all your tools

Segment Source & Destination

Capture Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts, and sync data from Hull as a Segment Source via the Segment integration.

Two-way HubSpot integration

Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the HubSpot integration.

Stream Segment data into Hull

Setup Hull as Segment Destination in your Segment Workspace.

  • See single view of each person and company in Hull Profiles
  • Create and update Hull Users with Segment Identify calls
  • See a timeline of track & page calls as Hull Users Events
  • Update Hull Accounts with Group calls

Map data into HubSpot Contact & Company Properties

Capture data from all your tools, tracking & databases into Hull Profiles.

Map any attributes in Hull to HubSpot Properties within the connector settings.

Automatically create new custom properties for HubSpot from within Hull.

Update HubSpot properties automatically whilst micro-batch to respect HubSpot API limits.

More than just a Segment Destination

Segment is a tracking & ETL tool. Hull sits between all your tools, tracking & databases. Learn more about Hull vs Segment.

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Compare Hull vs Segment

How Hull works

Unify Your Data Sources

Achieve a unified, consistent source of customer truth with our pre-built integrations.

Manage & Clean Your Data

Take your data management to the next level. Hull enables you to enrich, cleanse, transform, and segment your data so it's prepped and ready before you activate it.

Activate & Analyze

Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights.

Supercharge Hubspot with better data

Fill-in-the-blanks in your Contacts and Companies, and enable new powers in HubSpot’s best features:

  • Build & update Lists in real-time with product usage data
  • Trigger Workflows with events and properties from other tools, such as Salesforce Tasks
  • Personalize Templates with computed, cleansed data
  • Create Reports to attribute your full customer journey

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.