Filter, transform, and sync data from Segment to HubSpot

Transform, enrich, segment, and sync customer data (including events) tracked through Segment to HubSpot Contacts & Lists through Hull's unified customer profiles without hitting HubSpot's API limits.

Hull sits between Segment, HubSpot & all your tools

Segment Source & Destination

Capture Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts, and sync data from Hull as a Segment Source via the Segment integration.

Two-way HubSpot integration

Map, filter & sync Contacts, Companies & Lists in HubSpot with User & Account Profiles & Segments in Hull via the HubSpot integration.

More than just a Segment Destination

Segment is a tracking & ETL tool. Hull sits between all your tools, tracking & databases.

With Hull, you have far more control over your customer data:

  • Complete unified customer profiles
  • Transform & cleanse your customer data
  • Real-time segmentation across all your data
  • Map, filter & two-way sync to your tools

Use Hull in addition to Segment via Hull's Segment integration, or replace your Segment tracking & data pipes with Hull.

Compare Hull vs Segment

Segment Destination Hull

Hull is a customer database, updating in real-time

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Power-up the best features of HubSpot

Fill-in-the-blanks in your Contacts and Companies, and enable new powers in HubSpot’s best features:

  • Build & update Lists in real-time with all your data
  • Trigger Workflows with events and properties from other tools
  • Personalize Templates with computed, cleansed data
  • Create Reports to attribute your full customer journey

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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