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Reliable, real-time Segment Salesforce integration

Filter, transform, segment & sync Segment Identify, Track, Page & Group calls into Salesforce Leads, Contacts & Accounts via Hull's customer data platform.

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Hull sits between Segment, Salesforce & all your tools

Segment Source & Destination

Capture Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts, and sync data from Hull as a Segment Source via the Segment integration.

Two-way Salesforce integration

Map, filter & sync Leads, Contacts & Accounts in Salesforce with User & Account Profiles & Segments in Hull via the Salesforce integration.

Stream Segment data into Hull

Setup Hull as Segment Destination in your Segment Workspace.

  • See single view of each person and company in Hull Profiles
  • Create and update Hull Users with Segment Identify calls
  • See a timeline of track & page calls as Hull Users Events
  • Update Hull Accounts with Group calls

Segment Destination Hull

Create a unified customer profile from your data in Segment

Fill-in-the-blanks in your Leads, Contacts & Accounts

Hull is a real-time data loader for Salesforce. Fetch data from all and any of your sources of lead & customer data and update your Salesforce Leads, Contacts & Accounts.

  • SQL Importer (including data warehouses)
  • Google Sheets Importer
  • Marketing automation, email & live chat
  • Website & product analytics events
  • Data enrichment
  • Intent data
Explore Hull's integrations

More than just a Segment Destination

Segment is a tracking & ETL tool. Hull sits between all your tools, tracking & databases. Learn more about Hull vs Segment.

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Compare Hull vs Segment

Hull is a real-time customer data platform for B2B

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Data engineering for Salesforce ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data in-and-out of Salesforce and across all your tools real-time.

Thomas Plaindoux

Data Operations Manager, Mention

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

Slack integration

Trigger notifications and actions, and look up leads and customers without leaving Slack with Hull's Slack integration.

PostgreSQL Integration

Take your marketing analytics to the next level with Hull’s PostgreSQL integration.

Hull.js

Small, secure, easy JavaScript client to track & sync any customer data to and from the browser. For analytics, web personalization and cross-domain tracking.

Clearbit integration

Sync data from Clearbit Enrichment, Reveal, Prospector & Discovery APIs to all your tools in real-time with Hull’s Clearbit integration.

Mailchimp integration

Map fields & sync Mailchimp Contacts & Lists with all your other tools in real-time through Hull’s Mailchimp integration. Try free for 14 days.

MadKudu integration

Enrich your MadKudu predictive models and sync lead scores & buying signals to all your tools in real-time with Hull's MadKudu integration

Google Sheets importer

Import all your lead & customer spreadsheets & CSVs, then cleanse, transform & sync across all your tools with Hull's Google Sheets Importer

Outgoing Webhooks

Trigger workflows, sync to databases, and update test environments in real-time with Hull's outgoing webhooks connector

Customer.io integration

Sync Customer.io Users with all your other tools in real-time using Hull’s Customer.io integration

Close integration

Sync Close Leads & Contacts with all your sales & marketing tools in real-time through Hull’s Close integration.

Optimizely integration

No more CSV imports & outdated data. Use data from all your tools, tracking & databases to create & update Optimizely Audiences from Hull.

Marketo Integration

Sync Marketo Lead and Activity data with your Hull organization.

Stripe integration

Capture all your Stripe charges and subscriptions, then sync across all your tools using Hull's Stripe integration

URL Shortener

Track link clicks from any URL you define, and sync events to all your sales & marketing tools

Datanyze integration

Sync company and technographic data from Datanyze to all your tools in real-time through Hull's customer data platform

Salesforce integration

Sync Salesforce Leads, Contacts & Accounts with all your other tools in real-time through Hull’s Salesforce integration. Try free for 14 days.

Outreach integration

Map and sync Outreach Prospects & Accounts with all your other tools & databases in real-time via Hull. Try free for 14 days.

Segment integration

Transform, enrich, segment & sync customer data from Segment and beyond with Hull’s Segment Integration. Try free for 14 days.

Web Personalization

Sync any lead & customer data from Hull into the browser client via Hull. Trigger events, live chat, web personalization & ad audiences.

Intercom integration

Connect all your tools & databases to Intercom via Hull. Map fields & sync with Intercom Users & Leads in real-time. Try free for 14 days.

Typeform integration

Import all your lead & customer Typeforms, then cleanse, transform & sync across all your tools with Hull’s Typeform integration

Incoming Webhooks

Capture webhooks with lead & customer data, then cleanse, transform & sync across all your tools

SQL importer

Fetch product usage, legacy data, and other siloed SQL data and data warehouses, and sync to all your sales & marketing tools through Hull.

Nutshell CRM integration

Sync Nutshell Leads & Contacts with all your other tools in real-time through Hull’s Nutshell integration.

Scheduled API Calls

Fetch & recompute data from any API on a schedule, like the daily weather, then sync the response to all your tools with Scheduled API calls in Hull

Facebook Custom Audiences integration

No more CSV imports & outdated data. Use data from all your tools, tracking & databases to create & update Facebook Custom Audiences from Hull.

HubSpot integration

Sync HubSpot Contacts, Companies & Lists with all your other tools in real-time through Hull’s HubSpot integration. Try free for 14 days.