Filter, transform, and sync data from Segment to Salesforce

Transform, enrich, segment, and sync customer data tracked through Segment to Salesforce Leads, Contacts & Accounts through Hull's unified customer profiles.

Capture customer data from all your sources

Capture data from any tool & databases

Use Hull's own tool integrations and data sources to enrich customer profiles with data from SQL databases, Salesforce, any webhook, any 3rd party API, and more.

Track leads & customers with Segment

Capture data from Segment Identify Track Page Group from your website and product tracking, then send to Hull as a Destination.

Unify all your customer data into one profile

Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.

Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.

Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Segment your Segment data in real-time

Query and segment your entire customer database in real-time with Hull's segmentation tool. Use limitless combinations of precise filters using any attribute or event in Hull to create the audiences you need. No waiting around - preview the real users in each segment as-you-type.

How use Hull's segmentation tool

Segment's teams use Hull to filter users synced between tools.

  • Control data flows between tools (e.g. to Clearbit Enrichment)
  • Create precise account-based retargeting audiences
  • Synchronize segments across tools for omnichannel marketing

Learn about Hull's segmentation tool

Hull Segmentation Tool

Complete control over all your customer data

Complete control over your Salesforce data integration

Select segments, traits, and events to sync from Hull Profiles to Salesforce.

Hull updates each tool with every updated profile or segment automatically, or with one-off manual syncs to backfill data. Hull intelligently batches API calls so you don't blow your 15,000/day API limit with Salesforce. Each update is synced in real-time to each connected integration. It takes moments to setup Hull Integrations with Salesforce or any other tool.

Mention saved over $15,000 on Salesforce (whilst doubling qualified leads) using Hull for their data integration instead of native integrations.

Hull Integration settings

Explore our Segment & Salesforce integrations


Learn how Hull integrates with Segment Identify, Track, Page & Group as a Source and Destination in our overview page, documentation, and open source integration.


Learn how Hull integrates with Salesforce Leads, Contacts & Accounts in our overview, documentation, and open source integration.


More than just a Salesforce integration

Hull sits at the centre of your sales and marketing stack.

Design and deliver the data behind the perfect, personal customer experience. Sync all your teams favorite tools together. Align every team with the full context on each lead, customer, and account.

Learn more about Hull for Orchestration

Break & sync your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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