Reliable, real-time Segment Salesforce integrationFilter, transform, segment & sync Segment Identify, Track, Page & Group calls into Salesforce Leads, Contacts & Accounts via Hull's customer data platform.

Hull sits between Segment, Salesforce & all your tools

Segment Source & Destination

Capture Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts, and sync data from Hull as a Segment Source via the Segment integration.

Two-way Salesforce integration

Map, filter & sync Leads, Contacts & Accounts in Salesforce with User & Account Profiles & Segments in Hull via the Salesforce integration.

Stream Segment data into Hull

Setup Hull as Segment Destination in your Segment Workspace.

  • See single view of each person and company in Hull Profiles
  • Create and update Hull Users with Segment Identify calls
  • See a timeline of track & page calls as Hull Users Events
  • Update Hull Accounts with Group calls

Fill-in-the-blanks in your Leads, Contacts & Accounts

Hull is a real-time data loader for Salesforce. Fetch data from all and any of your sources of lead & customer data and update your Salesforce Leads, Contacts & Accounts.

  • SQL Importer (including data warehouses)
  • Google Sheets Importer
  • Marketing automation, email & live chat
  • Website & product analytics events
  • Data enrichment
  • Intent data
Explore Hull's integrations

More than just a Segment Destination

Segment is a tracking & ETL tool. Hull sits between all your tools, tracking & databases. Learn more about Hull vs Segment.

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Compare Hull vs Segment

How Hull works

Unify Your Data Sources

Achieve a unified, consistent source of customer truth with our pre-built integrations.

Manage & Clean Your Data

Take your data management to the next level. Hull enables you to enrich, cleanse, transform, and segment your data so it's prepped and ready before you activate it.

Activate & Analyze

Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights.

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.

Data engineering for Salesforce ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data in-and-out of Salesforce and across all your tools real-time.

Thomas Plaindoux

We saved over $15,000 on Salesforce and doubled qualified leads. Customer success and sales are very, very happy. I can give them whatever information they want, and I don’t need a backend developer. Data is more reliable. We have more control.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.