Trigger smarter Slack notifications & search with Segment data

Stream Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts to trigger Slack notifications via Hull's customer data platform.

Hull sits between Segment, Slack & all your tools

Segment Source & Destination

Capture Identify, Track, Page & Group calls into Hull as a Segment Destination to update Hull Users & Accounts, and sync data from Hull as a Segment Source via the Segment integration.

Slack notifications & search

Trigger Slack notifications based on segments & events, and query your entire customer database in Hull via Hull's Slack integration.

More than just a Segment Destination

Segment is a tracking & ETL tool. Hull sits between all your tools, tracking & databases.

With Hull, you have far more control over your customer data:

  • Complete unified customer profiles
  • Transform & cleanse your customer data
  • Real-time segmentation across all your data
  • Map, filter & tw-way sync to your tools

Use Hull in addition to Segment via Hull's Segment integration, or replace your Segment tracking & data pipes with Hull.

Compare Hull vs Segment

Segment Destination Hull

Hull is a customer database, updating in real-time

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Notify your Slack channels about leads and customers

Trigger real-time notifications in Slack with the complete context of your leads, customers & accounts from all your tools, tracking & databases.

Get notifications to Slack channels when people enter or leave segments you’ve created like Demo Requests, or when they trigger certain events with different user actions.

Popular Slack team notifications include:

  • Demo requests
  • New paid subscriptions
  • Target account signup
  • Customer churn
  • Downtime alerts

Search for leads and customers from Slack

No more hunting around in different tools for the full story on each lead and customer.

With Hull for Slack, bring their profile to you on demand.

Enter a query like @hull ed@hull.io to return their complete customer profile inside of Slack. Dig down further into profiles with buttons to fetch more data too, and links to the complete Hull Profile at the top.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

Break & sync your customer data silos with Hull

Busy teams from Drift, Appcues, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

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