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Unify, transform, map & sync data from Segment

Combine data from Segment & all your tools into a unified customer profile in Hull. Create segments, transform data, map fields & selectively sync across all your tools in real-time.

Try free for 14 days. Plans from $450/month

Segment Destination Hull

Create a unified customer profile from your data in Segment

Hull is a real-time customer data platform for B2B

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Stream Segment data into Hull

Setup Hull as Segment Destination in your Segment Workspace.

  • See single view of each person and company in Hull Profiles
  • Create and update Hull Users with Segment Identify calls
  • See a timeline of track & page calls as Hull Users Events
  • Update Hull Accounts with Group calls

Filter and remap data from Segment

Add filters and mapping to your Segment data in Hull instead of sending everything everywhere

  • Create precise segments from all your data in Hull
  • Use Hull Segments to filter and control data enrichment
  • Selectively sync Users and Accounts to all your tools
  • Map fields and filter events to sync to other tools

Combine Segment data with other data sources

Fetch data from other data sources outside of Segment, and unify all your customer data together in Hull.

Compute, clean and enrich data on the fly

Compute new attributes and events from all of your data in Hull using Processor - the real-time editing environment for all your customer data. Write plain JavaScript to:

  • Cleanse & normalize data
  • Define fallback strategies for prioritizing data sources
  • Compute custom lead scoring & signals
  • Customize your identity resolution strategy
  • Build multi-touch attribution models
  • Transform data without limitations
Explore Hull Processor

Stream data from Hull to Segment

Stream unified data including computed attributes, computed segments, data extracted from your Cloud services into Segment.

Map and sync any data, two-ways between Hull to all your tools in real-time, including Segment.

Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.

  • Setup Hull as a Segment Source in a few clicks
  • Sync data from Hull data sources like SQL, webhooks & any API
  • Filter the data to be synced back to Segment
  • Setup Segment Destinations to forward Hull data to
Explore Hull's integrations

How teams use Hull with Segment

Single Source of Truth

Create an always up-to-date source of customer data to sync across all your tools with Hull's customer data platform. See how to build your single source of truth on Hull.

Database integration

Import updates from your database, detect changes, then sync updates across all your tools in real-time via Hull's customer data platform. See how to integrate your databases with Hull.

Analytics integration

Capture clicks & events on your website, in your product & 3rd party sites, then sync to all your tools through Hull's customer data platform. See how to integrate analytics tracking with Hull.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

More than a one-way ETL tool

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data two-ways across all your tools and teams in real-time from one platform.

  • Make Hull your single source of truth
  • Automatically build a single customer view
  • Cross-enrich all your tools & databases
  • Orchestrate 1:1 personalized experiences
  • Align your teams around your customer data
Explore Hull's customer data platform

Hull or Segment? Compare our customer data platforms

Compare Hull's customer data platform with Segment's new Personas product.

Compare Hull's customer data platform to Segment's tracking & ETL tools.