Use Hull's own tool integrations and data sources to enrich customer profiles with data from SQL databases, Salesforce, any webhook, any 3rd party API, and more.
Capture data from Segment
Group from your website and product tracking, then send to Hull as a Destination.
Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.
Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.
Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.
Add data to Profiles beyond what Segment can track: your backend SQL database, any webhook, any 3rd party API, and data enrichment providers.
Segment.com use Hull to enrich select Profiles at specific stages of their customer journey:
The Hull Processor enables Segment's business operations team to transform, cleanse, and enrich customer data without limitations.
Query and segment your entire customer database in real-time with Hull's segmentation tool. Use limitless combinations of precise filters using any attribute or event in Hull to create the audiences you need. No waiting around - preview the real users in each segment as-you-type.
Segment's teams use Hull to filter users synced between tools.
Setup Hull as a Source in Segment, and sync new and updates Profiles and Segments through Segment to your Segment Destinations.
Use Hull's native 2-way integrations to sync customer profile data and segments with your sales, marketing, support, and success tools in real-time
Supplement Segment's best-in-class tracking libraries with Hull's unified customer database and powerful, real-time data transformation tools. The combination loved by the team's at Segment, Hull, Mention, and more.
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.
Whitelist segments created and updated in Hull to sync selective contacts to different tools. Map different user traits and events to sync to other tools too.
Hull updates each tool with every updated profile or segment automatically, or with one-off manual syncs to backfill data. Each update is synced in real-time to each connected integration. It takes moments to setup Hull Integrations with Segment or any other tool.