Real-time customer database for data tracked from Segment

Transform, enrich, segment, and sync customer data tracked through Segment and beyond

Capture customer data from all your sources

Capture data from any tool & databases

Use Hull's own tool integrations and data sources to enrich customer profiles with data from SQL databases, Salesforce, any webhook, any 3rd party API, and more.

Track leads & customers with Segment

Capture data from Segment Identify Track Page Group from your website and product tracking, then send to Hull as a Destination.

Unify all your customer data into one profile

Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.

Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.

Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Enrich Hull Profiles with data beyond Segment

Add data to Profiles beyond what Segment can track: your backend SQL database, any webhook, any 3rd party API, and data enrichment providers.

How Segment.com use Hull for enrichment

Segment.com use Hull to enrich select Profiles at specific stages of their customer journey:

  • Backend SQL database (product usage data)
  • Appending predictive lead scores from Madkudu
  • Two-way sync with Salesforce
  • Data flows between Clearbit's Reveal, Prospector, and Enrichment APIs
Learn more about Hull for Data Enrichment

Transform customer data with plain JavaScript

Manipulate Profile data in real-time with the Hull Processor. Compute new traits & events, and call any external API with plain JavaScript. With no point-and-click interface, there's no constraints to your computations.

How Segment.com use the Processor

The Hull Processor enables Segment's business operations team to transform, cleanse, and enrich customer data without limitations.

  • Fetch new data from external APIs
  • Computing custom lead scores and activity dates
  • Delete stale users in 3rd party tools (saving money)
Learn more about the Hull Processor

Segment your Segment data in real-time

Query and segment your entire customer database in real-time with Hull's segmentation tool. Use limitless combinations of precise filters using any attribute or event in Hull to create the audiences you need. No waiting around - preview the real users in each segment as-you-type.

How Segment.com use Hull's segmentation tool

Segment's teams use Hull to filter users synced between tools.

  • Control data flows between tools (e.g. to Clearbit Enrichment)
  • Create precise account-based retargeting audiences
  • Synchronize segments across tools for omnichannel marketing

Learn about Hull's segmentation tool

Hull Segmentation Tool

Sync enriched profiles to your end tools

Sync data through Segment

Setup Hull as a Source in Segment, and sync new and updates Profiles and Segments through Segment to your Segment Destinations.

Sync data through Hull integrations

Use Hull's native 2-way integrations to sync customer profile data and segments with your sales, marketing, support, and success tools in real-time

See Hull's integrations

Combine Hull + Segment for total customer data management

Supplement Segment's best-in-class tracking libraries with Hull's unified customer database and powerful, real-time data transformation tools. The combination loved by the team's at Segment, Hull, Mention, and more.

Guillaume Cabane

VP Growth, Segment
Aligning customer audiences across multiple tools is a pain that all marketing & growth teams face. Because Hull centralizes the data store & segmentation engine we've reduced campaign overhead dramatically.

See how Segment's integration works

Learn exactly how you can control your Segment data with Hull’s integration. View our Segment documentation.

Fork, extend and host our Segment integration yourself. All Hull integrations are open source. View the Segment integration repo here.

Complete control over your Segment data integration

Whitelist segments created and updated in Hull to sync selective contacts to different tools. Map different user traits and events to sync to other tools too.

Hull updates each tool with every updated profile or segment automatically, or with one-off manual syncs to backfill data. Each update is synced in real-time to each connected integration. It takes moments to setup Hull Integrations with Segment or any other tool.

Hull Integration settings

Filter & transform data between Segment and all your tools

Break & sync your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

Request a demo