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SendGrid integration platform

Trigger SendGrid emails via API calls, and track email events via Incoming Webhooks

Send emails from SendGrid using any customer data

Hull is your real-time customer database and segmentation tool for sending any email through SendGrid.

  • All your customer data in Profiles
  • Build & update Segments in real-time
  • Call SendGrid's SMTP API via Processor
  • Track SendGrid delivery & engagement events with webhooks

SendGrid event webhooks

Capture email delivery & engagement events

Use Hull’s Incoming Webhooks to capture SendGrid email delivery & engagement events as User Events and Attributes in the Hull Profile. Build & update segments with your SendGrid data, then sync across all your tools in real-time.

Read SendGrid's Event Webhook documentation

Explore Hull's Incoming Webhooks

Send SMTP email through SendGrid from Hull

Use the request library to call SendGrid's SMTP API and trigger an email to send via Hull Processor - the real-time editing environment for your customer data.

Write the event delivery data from the API response back as an event into your User profiles.

Explore Hull Processor

Unify data into Hull to sync everywhere

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Map & sync customer data across all your tools

With all your data captured in Hull, you can map and sync Users and Accounts to all you tools. Hull will then keep each tool updated in real-time.

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Integrate all your tools through Hull

More than just data capture

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform