Install the SQL Importer in Hull. Connect your database and specify your user credentials - we recommend read-only. Write your SQL query to query and fetch your data. Schedule how frequently Hull's SQL Importer will fetch new updates (every 3 hours by default).
Hull will write your SQL data into Profiles as new users, new or updated traits, and new events.
Fork, extend, and host the SQL Importer yourself. All Hull integrations are open source. View the SQL Importer repo on GitHub.
Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.
Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.
Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.
Control your ad spend and maximize your ad relevance score with hyper-targeted audiences.
Use all your data from all your tools and databases in real-time. Enrich visitor, lead, and customer profiles and precise segments with product usage, 3rd party enrichment, email engagement, firmographics, and more.
Use limitless combinations of filters in Hull's segmentation tool to precisely target your ads with all the data in Hull.
No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.
Select segments to sync as audiences, and choose user-level traits to match up with Facebook Custom Audiences too within Hull's point-and-click integration.
To get the highest match rate possible from your data, include as many data types as you can.
Maximize your match rate by combining, cleansing, and selecting your best data sources with Hull. Facebook advises including more data. Select attributes from Hull's Profiles, to map to Facebook. Hull will make sure the data types are mapped correctly.
Learn how Hull integrates with SQL databases in our overview page, documentation, and open source integration.
Learn how Hull integrates segments and matches profiles with Facebook Custom Audiences in our overview page, documentation, and open source integration.