Fetch the latest data from your SQL database
Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary.
Import data into Hull to sync everywhere
Build unified customer profiles
Hull unifies data from HubSpot and other first, second, and third party data sources to create a 360° view of your customers.
Create or Update your Contacts and Companies in Hull
Automatically create and update in real-time fields inside Hubspot based on the changes on attributes captured by Hull from all your stack. This will allow your marketing and salespeople to stay up-to-date on their Contacts and Companies.
Filter out the Users and Accounts you want to sync by whitelisting segments of Users and Accounts in the Hubspot connector. This will allow you to reduce the number of Contacts inside Hubspot.
Map & sync new database rows to all your tools
With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.
Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.
Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Cleanse, enrich & transform any SQL data
- Cleanse and normalize your data
- Define fallback strategies for prioritizing data sources
- Create custom lead scoring & signal models
- Transform data without limitations
Flexible platform for customer data engineering
Transform data in real-time
Open Source Connectors
Fork, host & extend Hull’s collection of connectors on GitHub.
Build your own connectors
Integrate new tools with ease using Hull’s NodeJS libraries.
More than just a SQL importer
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Make your SQL data from MySQL, PostgreSQL, Microsoft SQL and Redshift accessible to all your customer-facing teams in their tools of choice without developer favors, outdated extracts & unoptimized SQL queries.
Unified customer profiles to capture & show everything about each person & company from all your tools & databases.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.
SQL Importer to Hull Mapping
|SQL Importer Object||Captured in Hull as||Description|
| User |
Send the records on your Users in your db as attributes on your Users in Hull
| Account |
Send the records on your Accounts in your db as attributes on your Accounts in Hull
| event |
Send the records on the activities of your users in your db as events on your Users in Hull