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Sync customer data from your SQL database to all your tools

Fetch product usage, legacy data, and other siloed SQL customer data, and sync to all your tools through Hull.

Fetch the latest data from your SQL database

Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary.

Import data into Hull to sync everywhere

Single customer view

Unify data about every lead, customer & company from all your tools, tracking & databases into User & Account Profiles - the single source of truth.

Unlimited Segmentation

Use any combination of attributes, events & event properties from different sources to query & segment both people & companies with Segments.

2-way sync in real-time

Map filter, filter segments & stream every update about people, companies & segments two-way between all your team’s tools with Integrations and more.

Map & sync new database rows to all your tools

With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.

Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.

Explore Hull's integrations

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

Gautier Husson

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Cleanse, enrich & transform any SQL data

Compute new attributes and events from your SQL data using Processor - the real-time editing environment for all your customer data. Write plain JavaScript to:

  • Cleanse and normalize your data
  • Define fallback strategies for prioritizing data sources
  • Create custom lead scoring & signal models
  • Transform data without limitations
Explore Hull Processor

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

Sync your SQL database with all your tools

More than just a data importer

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Unified customer profiles to capture & show everything about each person & company.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform