Sync customer data from your SQL database to all your tools

Fetch the latest data from your SQL database

Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary.

Write incremental updates to fetch only the latest rows
Fetch the latest product usage data from your product backend
Import your data warehouse into Hull - including Redshift and Snowflake.
Fork, extend & host the SQL Importer yourself

Import data into Hull to sync everywhere

Build unified customer profiles

Hull unifies data from HubSpot and other first, second, and third party data sources to create a 360° view of your customers.

Create or Update your Contacts and Companies in Hull

Automatically create and update in real-time fields inside Hubspot based on the changes on attributes captured by Hull from all your stack. This will allow your marketing and salespeople to stay up-to-date on their Contacts and Companies.

Activate

Filter out the Users and Accounts you want to sync by whitelisting segments of Users and Accounts in the Hubspot connector. This will allow you to reduce the number of Contacts inside Hubspot.

Map & sync new database rows to all your tools

With all your data captured in Hull, you can map and sync Users and Accounts to all you tools using Connectors. Hull will then keep each tool updated in real-time.

Hull intelligently manages backpressure, emits updates only when changes are detected, and micro-batches updates to avoid overwhelming your end services.

Explore Hull's integrations

Get a customized demo now

Complete customer data orchestration: Unify & sync your tools, teams & data in real-time. Book a demo with a product expert now.

Product overview Open Dashboard

Data engineering tools for marketing ops

Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.

I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.

Cleanse, enrich & transform any SQL data

Compute new attributes and events from your SQL data using Processor - the real-time editing environment for all your customer data. Write plain JavaScript to:

Cleanse and normalize your data
Define fallback strategies for prioritizing data sources
Create custom lead scoring & signal models
Transform data without limitations

Explore Hull Processor

Flexible platform for customer data engineering

Transform data in real-time

Write plain JavaScript to cleanse, transform & enrich in Processor.

Open Source Connectors

Fork, host & extend Hull’s collection of connectors on GitHub.

Build your own connectors

Integrate new tools with ease using Hull’s NodeJS libraries.

More than just a SQL importer

Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.

Make your SQL data from MySQL, PostgreSQL, Microsoft SQL, Redshift, BigQuery and Snowflake accessible to all your customer-facing teams in their tools of choice without developer favors, outdated extracts & unoptimized SQL queries.

Unified customer profiles to capture & show everything about each person & company from all your tools & databases.

Processor to transform your customer data in any way, in real-time.

Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.

Integrations to map, filter & sync customer data across all your tools & databases.

Explore Hull's customer data platform

SQL Importer to Hull Mapping

SQL Importer Object	Captured in Hull as	Description
User Row	User	Send the records on your Users in your db as attributes on your Users in Hull
Account Row	Account	Send the records on your Accounts in your db as attributes on your Accounts in Hull
event Row	Event	Send the records on the activities of your users in your db as events on your Users in Hull