Sync customer data from your SQL database to all your tools

Fetch product usage, legacy data, and other siloed SQL customer data, and sync to all your tools through Hull.

Hull SQL Importer

Seamless customer data integration from your SQL database

Unify customer profiles

Capture customer data from any API, SQL database, webhook and more, and combine into an infinitely deep, schemaless profile with Hull Profiles.

Hull Segments

Search and segment your entire customer database in real-time, and build precise segments from all your data with Hull's segmentation tool.

Update all connected tools

Hull syncs data to all your connected tools. React in real-time without scaling problems, sync delays, or extra setup.

Fetch user & account traits and events from your SQL database

Install the SQL Importer in Hull. Connect your database and specify your user credentials - we recommend read-only. Write your SQL query to query and fetch your data. Schedule how frequently Hull's SQL Importer will fetch new updates (every 3 hours by default).

Hull will write your SQL data into Profiles as new users, new or updated traits, and new events.

Fork, extend, and host the SQL Importer yourself. All Hull integrations are open source. View the SQL Importer repo on GitHub.

View our SQL Importer documentation

Unify all your customer data into one profile

Create the complete picture around each lead, customer, and account. Unify data from all your sales and marketing tools into Hull's central customer database.

Hull creates one unified customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the customer journey from different data sources.

Profiles feature every attribute and trait about a person, everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Precise real-time segmentation and query builder

Segment and query your entire customer database in real-time with Hull Segments - the most powerful segmentation tool you've seen.

See results as-you-type, creating limitless combinations of filters and parameters. Use your saved segments to control your data flows between all your tools. Fast, precise, point-and-click data routing.

  • Automated lead qualification
  • Personalized onboarding sequences
  • Real-time ad audiences
  • Lifecycle marketing
  • Trigger live chat
  • Real-time web personalization
  • Control data enrichment
  • Migrate seamlessly between tools

Learn about Hull Segments

Hull Segmentation Tool


Complete control over all your customer data

Map and sync data across connected tools

Control which elements of Profiles and which Segments to sync to all your tools through connector settings. Hull keeps all profiles and segments updated across all your connected tools automatically.

Learn about Integrations

Transform, enrich & cleanse customer data

Not all customer data is immediately useful in every tool. Transform that data using plain JavaScript in Processor. No limitations of tools and interfaces. Write all computed data back into Profiles.

Learn about Processor

Map SQL data to sync to all your tools

Select data from your Hull Profiles to sync to each connected tool in Integration settings. Whitelist segments in Hull to sync contacts, and the specific traits and attributes you need.

It takes moments to setup Hull Integrations with Clearbit or any other tool.

Hull Integration settings

Update all your sales and marketing tools with your SQL data

More than just a SQL importer

Hull sits at the centre of your sales and marketing stack.

Design and deliver the data behind the perfect, personal customer experience. Sync all your teams favorite tools together. Align every team with the full context on each lead, customer, and account.

Learn more about Hull for Orchestration

Break & sync your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today.

Request a demoorSubscribe for updates