Simple analytics tracking for all web actions
Use Hull.js to track and forward activity on your website via Hull's unified customer profiles.
- Record Events, Page views and User actions
- Record User attributes
- Merge identities and build unified profiles with data from your CRM, Marketing Automation, Payments systems, internal databases.
- Build audiences based on the entire customer journey,
- Compute new traits, define fallback values, cleanse, and transform your data
- Stream this unified data to all your destinations.
Cross domain tracking & visitor identification
Hull is a small, secure, asynchronous analytics library. Hull authenticates users securely with a secure JSON web token to ensure no impersonation.
With a stable identifier for every person in Hull Organization, you can track website visitors across multiple domains and unify all their web session data together. Learn more about Hull’s identity resolution.
How Hull works
Unify Your Data Sources
Achieve a unified, consistent source of customer truth with our pre-built integrations.
Manage & Clean Your Data
Take your data management to the next level. Hull enables you to enrich, cleanse, transform, and segment your data so it's prepped and ready before you activate it.
Activate & Analyze
Send and sync your customer data to all your tools to personalize campaigns or generate reporting insights.
Compute, clean and enrich data on the fly
- Cleanse & normalize data
- Define fallback strategies for prioritizing data sources
- Compute custom lead scoring & signals
- Customize your identity resolution strategy
- Build multi-touch attribution models
- Transform data without limitations
Data engineering tools for marketing ops
Hull's customer data platform gives your data engineers a complete toolset to unify, transform, segment & sync data across all your tools real-time.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.
Orchestrate all your tools, teams & data with Hull
Hull sits at the heart of your marketing tech stack. Unify, transform, segment, and sync customer data across all your tools and teams from one customer data platform.
Unified customer profiles to capture & show everything about each person & company.
Processor to transform your customer data in any way, in real-time.
Segmentation tool to query your entire customer database, compute segments & filter data flows in real-time.
Integrations to map, filter & sync customer data across all your tools & databases.
Related use cases
About Website Connector
The website connector captures raw Web Traffic in full resolution and unifies it with your other data sources to build the perfect 360° profile, leverage the full customer journey in each of your tools to personalize the experience for each customer individually.