How do you make sure your sales reps are talking with the right leads?
How do you make sure sales trust & take action on leads from marketing?
The playbook: Combine all your data about your leads to pre-qualify them before syncing just your best-fit leads to your sales reps.
Build it with Hull: Hull is a real-time customer data platform. Combine all your data into unified lead & account profiles, build segments to filter qualified leads, then sync them to your sales tools.
You can track & generate leads from many different sources. Connect to them all & aggregate into your lead management software.
Hull can connect to all your tools, tracking & databases with a variety of integration methods, and create a unified lead & account profile.
To associate data with a person (or company), you need an identifier such as Email
or Domain
.
In B2B, you also need to associate people and companies, including anonymous website visitors.
Hull has automated & secure identity resolution for people (Users) and companies (Accounts). Learn more in our documentation.
Hull uses identity resolution to combine data into unified customer & unified account profiles.
Sync your leads to a data enrichment or lead scoring tools, and append the results to their unified lead & account profiles.
With this data, you can filter out unqualified leads and sync additional contextual data to your sales tools.
Hull can integrate with your data enrichment & lead scoring tools to identify fit. Create a segment of leads to whitelist for for syncing to your enrichment & scoring tools. You can even write your own custom lead scoring model with Hull Processor.
The returned data is added to your User & Account profiles to build segments & map to other tools.
Use segments to group together your best-fit, sales ready leads to sync your CRM, and other leads to sync to marketing nurture campaigns. Use
email
and domain
)job title
, location
& employee_count
)With Hull, you can build precise segments from all and any of your data, including User & Account attributes and events.
Hull Segments refresh & update in real-time. Segments are used to whitelist which Users & Accounts are synced to your end tools, like your qualified leads.
With your best-fit, sales-ready leads identified, you can sync to your sales team & tools for them to take action. Map all the fields they need to have the complete context on why a lead was pre-qualified for them.
Hull integrations let you map fields, whitelist segments of qualified leads, and setup real-time sync with your CRM and team communication tools like Slack
Customer data integration can be complex with many moving parts — tools, teams & data. Follow our Guide to Getting Started with Customer Data Integration.
Best practice: Don’t implement everything at once. Implement your data flows “brick-by-brick”.
Start your lead qualification project successfully:
Demo requests
)With Hull, it’s easy to add additional lead sources, data enrichment sources, segments, rules & more later on. Start by implementing a complete lead qualification data flow end-to-end.
Ready to get started with your lead qualification project? Talk to an expert at Hull and book a demo.
I can’t remember what my job was like before Hull. When things work in Hull, I can go back home.