Connect sources of your lead signups. Newsletter subscribers, live chat conversations, webinar subscriptions, demo requests, and more. Hull creates Profiles for each unique lead.
Fill in the blanks and complete your lead profiles with data from your backend database, data enrichment providers, any webhook or API, and more.
Track your leads engagement with your brand across web, email, chat, forms, page views, in-app actions & more, and update Profiles in real-time.
Hull is a central lead and customer database. Integrate all your sources of lead engagement with Hull through integrations, webhooks, SQL databases, the Hull API and more.
Hull creates one unified lead and customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the buying journey from different data sources.
See the complete picture on each lead in real-time. Profiles feature every attribute and trait about a person, a timeline of everything they've ever done, and ever data change and update ever according to every connected data source - ever.
Use Segments to group qualified leads according to your precise criteria and your latest Profile data.
Use limitless combinations of filters across all your customer data to qualify leads.
No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.
Keep your CRM clean - free of junk leads and data.
Give sales the clues and conversations starters from data and interactions with different tools. Map just the data you need to fields there, to enable your sales reps to engage in conversation personally and effectively.
Build awareness and seize new opportunities without your teams having to log in anywhere new. Let the data and insights come to you.
Get notifications to Slack channels when people enter or leave segments you’ve created like
Demo Requests, or when they trigger certain events with different user actions.
Popular Slack team notifications include:
Hull is a complete lead management platform for data-driven marketers - it sits at the centre of your sales and marketing stack.
Combine and sync the complete picture on each lead across all your email, form, analytics & chat tools. Compute scores, segments & qualified leads, then sync across all your tools.
Design and deliver the data behind the perfectly personal customer experience, and enable your sales and marketing teams to thrive.