Automated, real-time lead qualification

Qualify leads with all your sales, marketing & data enrichment sources in real-time with precise filters in Hull, then sync them instantly to your CRM.

Capture all your data to qualify leads

Lead signup sources

Connect sources of your lead signups. Newsletter subscribers, live chat conversations, webinar subscriptions, demo requests, and more. Hull creates Profiles for each unique lead.

Enrich your leads

Fill in the blanks and complete your lead profiles with data from your backend database, data enrichment providers, any webhook or API, and more.

Universal lead tracking

Track your leads engagement with your brand across web, email, chat, forms, page views, in-app actions & more, and update Profiles in real-time.

Unify engagement data into one lead profile

Hull is a central lead and customer database. Integrate all your sources of lead engagement with Hull through integrations, webhooks, SQL databases, the Hull API and more.

Hull creates one unified lead and customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the buying journey from different data sources.

See the complete picture on each lead in real-time. Profiles feature every attribute and trait about a person, a timeline of everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Qualify your leads with Segments

Use Segments to group qualified leads according to your precise criteria and your latest Profile data.

Use limitless combinations of filters across all your customer data to qualify leads.

  • Form fills
  • Data enrichment
  • Web & product analytics
  • Email engagement
  • Live chat conversations

Hull Segmentation Tool

Preview segments as-you-type


No more waiting around. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts as-you-type - it’s like Google Instant search for your customers.

Seamlessly sync qualified leads to your CRM

Keep your CRM clean - free of junk leads and data.

Focus your sales team on the right leads. Qualify and whitelist leads to sync to your CRM like Salesforce and HubSpot.

Give sales the clues and conversations starters from data and interactions with different tools. Map just the data you need to fields there, to enable your sales reps to engage in conversation personally and effectively.

Notify your Slack channels about leads and customers

Trigger real-time notifications in Slack with the complete context of your leads, customers & accounts from all your tools, tracking & databases.

Get notifications to Slack channels when people enter or leave segments you’ve created like Demo Requests, or when they trigger certain events with different user actions.

Popular Slack team notifications include:

  • Demo requests
  • New paid subscriptions
  • Target account signup
  • Customer churn
  • Downtime alerts

Manage all your leads everywhere

Hull is a complete lead management platform for data-driven marketers - it sits at the centre of your sales and marketing stack.

Combine and sync the complete picture on each lead across all your email, form, analytics & chat tools. Compute scores, segments & qualified leads, then sync across all your tools.

Design and deliver the data behind the perfectly personal customer experience, and enable your sales and marketing teams to thrive.

See Hull's Integrations

Break and sync all your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today or view pricing.

Request a demo