Universal Lead Scoring

Compute lead scores in real-time using all your data on each lead with either marketing automation tools, raw JavaScript, or predictive lead scoring tools.

Lead management platform for your entire marketing stack

Unify lead profiles

Combine all data about your leads, customers & accounts from all your tools and databases into Profiles.

Enrich, score & qualify leads

Fill-in-the-blanks and score with data enrichment. Filter and qualify leads using all data with Segments.

Sync leads across tools

Share every lead, contact, and account across all your sales and marketing tools, with data from your unified lead profile and Hull's Integrations.

Unify engagement data into one lead profile

Hull is a central lead and customer database. Integrate all your sources of lead engagement with Hull through integrations, webhooks, SQL databases, the Hull API and more.

Hull creates one unified lead and customer profile for each person and account. Smart, secure, automated identity resolution matches together different elements of the buying journey from different data sources.

See the complete picture on each lead in real-time. Profiles feature every attribute and trait about a person, a timeline of everything they've ever done, and ever data change and update ever according to every connected data source - ever.

Learn more about Profiles

Native, Computed & Predictive Lead Scoring

Explore the different option for universal lead scoring on the Hull customer data platform.

Enrich leads, then score leads natively in your marketing automation tools

Gather all your data from tracked leads into Hull, then map and sync to your marketing automation tools like HubSpot. Use the enriched lead profiles and data points to configure more sophisticated, accurate lead scores in your existing lead scoring tools.

Compute lead scores with plain JavaScript

Score leads without the constraints of a UI with Hull's Processor. Create any rule or scoring system with plain JavaScript. Write your scores as a new computed hull.traits() into Hull Profiles, operating on all the data in the lead's profile in real-time.

Learn more about Processor

Sync to a predictive lead scoring tool

Map and sync the entire customer profile from Hull to a predictive lead scoring tool like Madkudu. Automatically write the scores and reasons from Madkudu into Hull profiles, then segment and sync like any other tool.

Manage all your leads everywhere

Hull is a complete lead management platform for data-driven marketers - it sits at the centre of your sales and marketing stack.

Combine and sync the complete picture on each lead across all your email, form, analytics & chat tools. Compute scores, segments & qualified leads, then sync across all your tools.

Design and deliver the data behind the perfectly personal customer experience, and enable your sales and marketing teams to thrive.

See Hull's Integrations

Break and sync all your customer data silos with Hull

Busy teams from Segment, Drift, Mention, and more discovered how Hull worked for them with a personalized demo. Schedule yours today or view pricing.

Request a demo