Increase your sales conversions by 70% this quarter.Not all your free trial leads get to the “aha!” moments and buy. Trigger personalized sales outreach at the right moments with all the right context to make sure they get there.

Join the dots in your tools & data


Your leads & customers product usage data from analytics tools or your backend database.


See contact details, measure of fit, and past actions from your CRM and data enrichment.


Wherever your sales reps work from to engage your leads via email, chat, calls & more.

How to roll out product-triggered sales process

  1. Find the activation events that indicate likelihood to buy
  2. Create a manual test to prove the value of product-triggered sales
  3. Setup real-time integration between your triggers, context & action
  4. Add triggers to high-touch named accounts with assigned reps
  5. Expand sales automation to low-touch accounts

Follow the sales process from Appcues

Using the above process, low-touch sales conversion rate increased 70%, ASP increased 25%, and ARR closed in the quarter increased 60% over our 4Q’17 levels. We’re talking hundreds of thousands of dollars converted to ARR.

Read their article on Sales Hacker

Use Hull for real-time data integration

  • Capture triggers from all your tools, tracking, and databases
  • See all the context with unified customer profiles
  • Precisely segment leads and customers with all your data
  • Trigger actions in all your tools by syncing data in real-time
See a demo of Hull

Use Hull to react to leads in real-time

Hull allows us to identify key moments when a prospect is moving through the buyers journey and in real time react to those moments via automation or with a person to help the customer take the next step. We have a lot of future plans for hull. It's a weapon for us.

Get Your Team’s Personalized Template

Every SaaS team can combine triggers from their product data with context from their CRM to automate sales and marketing, but your exact setup will vary.

  • Your sales teams tool
  • Your product analytics
  • Your activation events
  • Your messaging
  • Your process for implementing product triggered sales

Get your teams’s personalized template from the Hull Crew.

Get started