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Knowing when one of your key accounts is browsing on the website can be a powerful tool for your sales team to know when to engage those leads. Furthermore, knowing which pages they view provide some deep insight on their buying intentions. Send a real-time notification in Slack to your sales and marketing teams when a key account is currently engaged on the website.

How to get started

  1. Install a website tracking tool like Hull.js or Segment to track web activity of your anonymous and identified users.
  2. In Hull, create a segment defined by certain attributes or events for which you would like to be notified. You can create segments like:
  3. A user from a key account visited the Pricing page
  4. A user from a key account visited 5+ pages
  5. A user from a key account has
  6. In the Slack Connector, create a trigger to notify a Slack User or Channel when individuals enter the segment.

KPIs to impact :

Number of qualified leads (MQL,SQL) - Sales conversion rate - GMV - MRR - ARR

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