This recipe produces Slack notifications when a customer is at risk of churning, based on their product usage data tracked in Segment.

Install the Segment connector to send data to Hull.


Configure the Segment connector to pass analytics data to Hull.


Create a list based on contacts are risk of churning based on one-off or many activities, or lack of activities that have been tracked and recorded in the Hull profile.


Install the Slack connector.


Configure the Slack connector to choose which fields from the Hull profile to display first with each Slack message.

Each Slack message includes buttons to view more data, and to the full Hull profile.


Configure the Slack connector to send notifications to #churn_risk channel whenever someone enters the list on Hull "Churn Risk".


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