Use Clearbit's database of companies and employees to prospect for your ideal customers and product owners using Hull. Then, share that audience to Facebook to get in front of your ideal customers.
Install the Clearbit connector.
Configure the Clearbit connector for prospecting. You'll be able to enter your query here to target specific firmographics, or you can copy-paste in a list of domains.
Create a list using the Clearbit prospected contacts who haven't been enriched yet. Select the
Clearbit Fetched at = "known" property and exclude contacts who have values for other Clearbit enrichment properties (e.g. LinkedIn handle). Save this list as "Clearbit Prospected".
Configure the Clearbit connector to enrich the list "Clearbit Prospected" - this will return 85+ data points on each person's profile.
Create a list using the Clearbit data you've prospected and enriched. Use the 85+ data points to create an ideal audience. Some examples:
- Employment title
- Employment seniority
- Number of employees
Exclude existing customers, leads and contacts. You can source this data from your CRM or product database. Simply connect Salesforce, HubSpot, Intercom, or your SQL databases.
Save this list as "Target Prospects"
Install the Facebook Custom Audiences connector.
This will automatically sync all your lists in Hull with Facebook. This may take several minutes to compute and matchup your contacts with as many Facebook user's profiles as they can.