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Oftentimes, a qualified lead may be engaging with your website, but if they don't fill out a form to provide you with their contact information right away, it's quite difficult to figure out who they are and how to market to them.

By using Hull alongside data enrichment tools like Clearbit, you can identify which companies your anonymous web visitors came from, automatically find contact information for the personas you believe might be visiting, and send that data directly to your CRM for your sales or SDR teams to begin working.

How to get started

  1. In Hull Connectors, install the connector for the data enrichment provider of your choice.

  2. Create a Segment in Hull for "Anonymous Web Visitors". This Segment will define the list of companies that will be enriched with new data. You can also narrow the Segment down by including web visitors that viewed certain key pages like your Pricing page or the Contact Us page. Getting more specific on the Segment criteria may yield a more qualified list of companies.

  3. In Hull, create a rule that automatically enriches the companies in your "Anonymous Web Visitors" Segment with information like Revenue, Employee Count, Technologies Used, and more. You can also set a rule to find contact information for certain individuals with job titles that are similar to your buyer personas.

  4. Configure your CRM Connector Settings to push the "Anonymous Web Visitors" Segment to your CRM. This will automatically create new Accounts and Contacts for your sales team to begin prospecting.

KPIs to impact :

Conversion rate - GMV - MRR - ARR

Other recipes with Segment

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