Data cleansing is a vital and crucial step in maintaining a healthy database and allowing your marketing campaigns to go off without a hitch. The act of cleansing data can mean different things to different organizations, but may involve tasks like:
By unifying your data sources into Hullâs central data platform, youâve already taken the first step in managing the cleanliness of your data. Core platform features like Hullâs intelligent identity resolution help keep duplicate records at bay, while tools like the Hull Processor offer data transformation flexibility so your data looks exactly the way you want it to.
Book a personalized demo with a product expert to see how Hull can help you unify data across your entire stack.