Data cleansing is a vital and crucial step in maintaining a healthy database and allowing your marketing campaigns to go off without a hitch. The act of cleansing data can mean different things to different organizations, but may involve tasks like:
By unifying your data sources into Hull’s central data platform, you’ve already taken the first step in managing the cleanliness of your data. Core platform features like Hull’s intelligent identity resolution help keep duplicate records at bay, while tools like the Hull Processor offer data transformation flexibility so your data looks exactly the way you want it to.
Learn how Hull unifies and syncs customer data by watching our product tour
