Data enrichment is a powerful strategy for go-to-market teams looking for ways to grow their business. As a foundational first step for better targeting and more personalized interactions, data enrichment enhances customer user and account profiles by appending relevant data from first, second, and third-party sources. Each data source holds valuable demographic, firmographic, and technographic information, as well as useful insights on engagement and behavior.
Examples of this data include:
With contextual data on your customers (automatically enriched with help from Hull), you have the ability to: