Data Enrichment

Append first, second, and third party data to build more robust customer profiles.

Data enrichment is a powerful strategy for go-to-market teams looking for ways to grow their business. As a foundational first step for better targeting and more personalized interactions, data enrichment enhances customer user and account profiles by appending relevant data from first, second, and third-party sources. Each data source holds valuable demographic, firmographic, and technographic information, as well as useful insights on engagement and behavior.

Examples of this data include:

  • In-app behavior and product engagement metrics
  • Website browsing history
  • Chat conversations
  • Email engagement
  • Company-level attributes, like industry, revenue, employee counts
  • Person-level attributes, like job title, email, and phone

With contextual data on your customers (automatically enriched with help from Hull), you have the ability to:

  • Refine campaign segments and audiences
  • Present helpful information to your sales reps about customers and prospects, directly in the tools they use
  • Qualify and prioritize leads and accounts
  • Build models to help define your ideal customer profile (ICP)

Looking for ideas?
Get started with these playbooks.

See how Hull works

Learn how Hull unifies and syncs customer data by watching our product tour