Data Enrichment

Append first, second, and third party data to build more robust customer profiles.

Data enrichment is a powerful strategy for go-to-market teams looking for ways to grow their business. As a foundational first step for better targeting and more personalized interactions, data enrichment enhances customer user and account profiles by appending relevant data from first, second, and third-party sources. Each data source holds valuable demographic, firmographic, and technographic information, as well as useful insights on engagement and behavior.

Examples of this data include:

  • In-app behavior and product engagement metrics
  • Website browsing history
  • Chat conversations
  • Email engagement
  • Company-level attributes, like industry, revenue, employee counts
  • Person-level attributes, like job title, email, and phone

With contextual data on your customers (automatically enriched with help from Hull), you have the ability to:

  • Refine campaign segments and audiences
  • Present helpful information to your sales reps about customers and prospects, directly in the tools they use
  • Qualify and prioritize leads and accounts
  • Build models to help define your ideal customer profile (ICP)

Looking for ideas?
Get started with these playbooks.

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