Sophisticated organizations understand the value of tracking, measuring, and analyzing marketing performance. Frequent retrospective analyses paired with thoughtful testing and iteration are common ingredients in the recipe for growth and success. However, data collection can often be a major barrier in achieving valuable customer insights. Siloed and untrustworthy data can not only extend analytics project timelines, but also falsely lead decision makers down the wrong path.
Hull streamlines reporting and analytics for optimal insights with data you can trust. With a unified customer view, including all relevant attributes and chronological timeline of customer behavior and interactions, marketing attribution and campaign performance reporting can be executed with ease. Simply send your customer data from Hull to the BI or reporting tool of your choice and let the insights begin to surface.