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Increase product adoption by triggering timely, personalized emails

Guide new customers during onboarding by triggering timely emails as they reach certain steps during the process.

Walk new customers through your product by offering them timely, personalized emails based on where they are in the onboarding process.

Here are a couple examples of types of emails you can send:

  • When they reach a certain milestone in the onboarding process, send them an email to congratulate them and offer a new tip or trick they may find helpful
  • When they haven't reached a certain milestone, send them an encouraging email to re-engage them

1. Connect a tracking tool

Connect a tracking tool like Segment to sync events like visited the pricing page, dropped on the first page, added a collaborator, signed-up,...

2. Create user segments

Once you have fetched events and attributes on your Users, create User segments within Hull. For example, you can create a segment called No credit card credentials with Users who did not fully complete the sign-up process.

3. Sync segment with marketing automation tool

Sync this segment out to your marketing automation tool like Customer.io to configure your email sequences.