One of the main benefits of implementing a customer data platform (CDP) is the many ways you can personalize marketing campaigns (like emails, ads, chat, etc.) at scale. A cornerstone feature of a CDP like Hull is the ability to build extremely granular User and Account segments in real-time, with any attribute or event from any connected system.
These hyper-specific segments, built with unified data in Hull, then become the foundation for social media retargeting ad audiences like Facebook. With these segments, you can target based on specific behavior, like web pages or products viewed. Alternatively, these segments in Hull can help prevent wasted ad spend on current customers by allowing you to suppress current customers (or other audiences you prefer not to target).