Send inbound lead notifications directly to a Slack channel or user

Send a notification in Slack when an inbound lead submits a form on your website.

As internal messaging tools like Slack move to the forefront of an organization's productivity tools, you want to make sure all your important notifications around inbound leads can be seen within those channels as well.

With Hull, you can create rules and triggers to send certain leads to specific channels, based on who the lead is assigned to, what geography they're in, how big the company is, or nearly any criteria you can think of.

1. Define your scenarios

Define the different scenarios you want to implement: what type of leads for which salespeople.

2. Create user segments

Inside Hull, create segments of users according to your assignment criteria. This can be leads engaged on the website and who belong to a German company for German-speaking salespeople or leads who signed-up and who belong to a company in the real-estate sector for salespeople specialized in that sector.

3. Set-up your Slack connector

Inside the Slack connector, select the built-in segment Entered User Segment as the trigger and apply it to one of the segments. Select the @user you want to assign this message to and write up the message to send (you can customize its content by using the Liquid language)

Get a customized demo

Book a personalized demo with a product expert to see how Hull can help you unify data across your entire stack.