Your data warehouse may capture a tremendous amount of valuable data points on your prospects and customers’ behavior and interactions with your product, but if that data hasn’t been made available to the users and stakeholders within your organization that need it, all of that information can go to waste.
Fortunately, with Hull’s customer data platform, you can ensure the tools that your sales and marketing teams live in everyday have the specific data they need from your data warehouse for better segmentation, targeting, and qualification.
In order to execute on this use case, we recommend first making sure your data has been completely unified in Hull.
From there, Hull’s Salesforce and HubSpot Connector settings allow you to designate which attributes and events within your Hull User and Account records to send to your tools. This fine-grained control of your data enables you to keep your CRM and MAP clean and free from any data “pollution” that may occur when you import too much irrelevant data.
To learn how our customer, Pusher, leveraged behavioral data from their backend data warehouse in their marketing campaigns, check out our webinar recap or watch the replay: How Pusher Uses Customer Behavior Data to Drive Growth & Retention.